Articles on Marketing, SEO, & Culture

Knowledge and advice on all things related to content marketing, SEO, and company culture.

How We Helped HelloSign Scale Their Traffic 1,308%

It was a frigid cold day in Des Moines on January 28, 2019.  Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would...

The Only B2B Lead Gen Strategy that Matters for Technology Companies Right Now

There’s a paradox of opportunity happening right now for B2B technology companies. Many teams are being forced to cut back on marketing and lead generation efforts due to...

Tackling Mental Health For Distributed Teams

Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama,...

Introducing Top of the Funnel

For a long time, the Optimist team has been looking for ways to share knowledge and help connect those in our network and our expanded universe with opportunities for growth...

Case Studies

How to Craft Insightful User Personas for Content Marketing

How to Craft Insightful User Personas for Content Marketing

All great content marketing has one thing in common. It speaks to a specific audience. It addresses their needs. It solves their problems. In order to accomplish this, we need to first understand our prospective buyer and the dimensions that make them unique. We need...

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We Can’t All Be Storytellers

We Can’t All Be Storytellers

Many companies invest thousands of dollars in creating incredible content for their website, blog, or social media accounts. They labor over the words and images, adding in detail and testing headlines. But they never see results. It just keeps costing them money....

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All Articles

The Anatomy of a $1 Million B2B Case Study

The Anatomy of a $1 Million B2B Case Study

Case studies are a key component for helping most companies generate business. The truth is, though, that most case studies out there fail to deliver those leads. The reason for this? Many of them are just a short synopsis with a few screenshots, some data, and the...

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