Guides on Content Marketing, SEO, & Agency Growth
SaaS Content Marketing
Driving traffic and sign-ups for SaaS companies with content and SEO.
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Startup Content Marketing
Building a sustainable growth engine for bootstrapped and venture-backed startups.
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B2B Content Marketing
Using content marketing and SEO to drive demand and generate leads.
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Content & SEO
Articles, lessons, and takeaways on content marketing and SEO.
How to Craft Insightful User Personas for Content Marketing
All great content marketing has one thing in common. It speaks to a specific audience. It addresses their needs. It solves their problems. In order to accomplish this, we need to first understand our prospective buyer and the dimensions that make them unique. We need...
SEO for Startups: How Content Marketing Drives Organic Growth
If you’re a startup, you probably already know that one of the best marketing channels you can master is search. With the right SEO for your startup, you can bring in hundreds or even thousands of targeted visitors looking for your product or service every day and...
7 Fundamental Content Marketing Frameworks to Drive Traffic, Improve SEO, and Build Community
I started working in content marketing nearly (ahem) 10 years ago. Admittedly, I had no clue what the hell I was doing. I had just graduated from college with a degree in journalism and knew I liked to write. I was running a tiny online magazine (mostly for fun,...
Everything You Should Know Before Hiring a Content Marketing Agency
Hiring a content marketing agency can be scary as hell. I know because I’ve been on the other side of the table. I’ve been the one talking to agencies, holding a bag of money, trying to decide where to place my bet. It was nerve racking. Every agency promised me the...
The ROI of SEO: How to Calculate the Value of Organic Search Traffic
Imagine that you're thinking about hiring a marketing agency. Assuming that you don't have infinite money and you're actually looking to make a smart decision, you'll probably want to know a lot about what the agency will offer. In particular, you probably have two...
A Tactical Guide to Aligning Your Content Marketing Strategy With Your Real Business Goals
Too many people simply “do content marketing.” There’s no strategy behind it. It’s not tied into the business in any real sense. It's just an item on the to-do list that they keep doing each and every week, without ever getting much from it. And if that’s what you’re...
Agency Journal
Stories from our journey building a multi-million dollar content marketing agency from scratch.
I Was Having a Really Shitty Day. Here’s the Simple Trick I Used to Turn it Around
Have you ever had one of those days where everything is going wrong? I’m sure you’ve been there. It’s one of those days where the work you completed weeks ago seems to have magically vanished from your computer. Your website crashes. You realize that the incredibly...
Content Marketing Strategy
Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. After all, all you have to do is write stuff and post it on your website--right? Of course, that’s an incredible simplification. Much, much more work and thought...
How Fear of Failure Drives Bad Management
Have you ever noticed how job listings often ask for candidates that are "entrepreneurial," "driven," and "self motivated"? What they're really saying is that they want to hire someone who will think of the company like it's their own. People who will do whatever it...
SEO for Startups: How Content Marketing Drives Organic Growth
If you’re a startup, you probably already know that one of the best marketing channels you can master is search. With the right SEO for your startup, you can bring in hundreds or even thousands of targeted visitors looking for your product or service every day and...
What the SaaS Industry Taught Us About Running a Content Marketing Agency
I spend a lot of time on SaaS websites. Between looking at various tools for our own use and checking out sites from companies that we’d like to work with or would like to work with us, it’s safe to say that I’ve seen hundreds, or even thousands, of them. There’s one...
7 Fundamental Content Marketing Frameworks to Drive Traffic, Improve SEO, and Build Community
I started working in content marketing nearly (ahem) 10 years ago. Admittedly, I had no clue what the hell I was doing. I had just graduated from college with a degree in journalism and knew I liked to write. I was running a tiny online magazine (mostly for fun,...