The SEO & Content Marketing Agency that Delivers Results

The modern world of content marketing and SEO is complex. You can’t just write a blog post and wait for it to rank. You can’t keep tweeting links to 92 followers and expect to go viral. You can’t copy exactly what your competitors are doing and expect results.

You need a real plan.

You need content that’s hand-crafted to rank for high-value, targeted keywords.

You need high-authority, natural backlinks.

You need social signals and a content promotion strategy that puts your content in front of only relevant buyers.

You need a content marketing funnel that captures and creates demand throughout the buyer journey.

You need Optimist.

Optimist a full-service content marketing and SEO agency for growth-stage companies. Here’s what we do.

The Optimist approach to content marketing includes a strategic mix of content types.

“Blog and Pray” is Not a Content Marketing Strategy

At Optimist, you won’t get a spreadsheet full of spitball content ideas thought up in some brainstorming meeting.

We use real data and frameworks to build a comprehensive content marketing strategy.

The first question: What’s your true business goal? Why are you investing in content marketing?

Our job isn’t just to create content that looks cool or goes viral but doesn’t matter the next day. It’s to drive measurable business outcomes.

With that goal in mind, we dig in. Based on dozens of combined years of content marketing and SEO expertise, our team dissects your industry and market to identify and extract the most relevant keywords, content topics, audiences, and strategies.

Then, we build a comprehensive plan. Based on the specific goals, we’ll create a strategic mix of purpose-built content to help us achieve that outcome.

Every article, infographic, or ebook serves a purpose.

Zero to 1 Million Users
in 1 Year

Learn the content marketing and SEO strategy we used to help a startup scale from 0 to over 1 million users in about a year.

Content Marketing and SEO That Drives Scalable Growth

When everything serves a strategic purpose, good things happen.

But, creating kick-ass content is just the starting point.

For each of our clients, we aren’t creating a checklist of content ideas. We’re creating a roadmap to achieving sustainable, scalable growth. We’re talking about hitting the business goals that truly matter.

Our team goes way beyond just clicking the publish button.

In fact, we view content as an asset. Content is the fuel that powers successful SEO. But it’s also the fuel that powers PR, linkbuilding, traffic, lead generation, sales enablement, and all of the strategies that move the needle for your company.

This is why our agency is different from most.

We know that creating and publishing kick-ass content–while fun and rewarding–is not the true goal. It’s just the means to the end.

Our strategy is focused on helping you achieve your actual goals, using content marketing to make it happen.

Your Full-Service Content Marketing & SEO Team

Everything about Optimist is built to achieve one thing.

We want to be the best, out-of-the-box content marketing and SEO agency for growth-stage companies. That’s it.

“Optimist is the best content marketing agency for startups, period. I’ve hired them at two companies because they’re experts at combining content and SEO into a strategy that drives real growth.”

Tiffany Fox Quintana

VP Marketing, Stampli

But, here’s the thing.

You can’t just tack on a team of writers to your marketing budget and call it a content marketing strategy. You need a full-stack team of experts that understand not only how to create great content, but how to build a scalable strategy, how to execute promotion, and how to measure impact.

That’s why we bring a full-stack content marketing and SEO team for every client engagement.

Our team syncs up with your marketing or growth team to handle every element of a successful content marketing and SEO strategy from A to Z.

We take care of (almost) everything.

This means you can focus on building the other parts of your business while we deliver growth in links, traffic, leads, or whatever else matters to you.

Optimist provides a full-stack content marketing team for each engagement.

Scope of Work

  • Research, strategy, and competitive analysis
  • Ongoing content management
  • Writing and editing
  • Design, data visualization, sourced photography
  • Content promotion (non-paid)
  • Community outreach
  • Content syndication
  • Linkbuilding

We can work in collaboration with your existing marketing team or work autonomously, giving you a single point of contact.

Finding the Right SEO & Content Marketing Agency

Cheap links, fast content, and fake reviews.

There’s a hell of a lot of snakeoil out there. It can feel nearly impossible to find the right partner who does content marketing and SEO the right way.

But cheap, fast, and easy is not our racket.

We’re not in the business of promising the moon and delivering swiss cheese. Our promise to our clients is simple. We promise to understand your goals and work together–every day–to try to meet those goals.

It’s that simple.

We work and operate according to our agency’s values. First and foremost, we do what’s right–for us and for our clients.

If we’re not the right fit to help you out, then we’ll tell you that outright.

Here’s a quick way to see if we could be the partner you’re looking for:

We Could Be a Fit

  • You’re looking for long-term, sustainable growth
  • You’re willing to invest in content marketing and SEO over several months or years
  • You have funding or budget to fund an ongoing partnership 
  • You want a partner who will own and drive the entire content marketing strategy from planning and content production to outreach and promotion

We're Probably Not a Fit

  • You want quick, overnight results
  • You’re shopping for low-quality, mass-produced, cheap content
  • Your goals include shady, black/gray-hat, bulk linkbuilding

Does this seem like a fit for your growth goals? Let’s connect and discuss how we can help your startup build a smart and sustainable growth strategy.

Let's Grow Together

Think we may be the content marketing agency you’re looking for?

Full-service engagements start at $10,000/mo.

Request a Strategy Call

Let's see if we're the growth partner you're looking for.