Optimist is currently at full capacity and won’t be accepting any new work or clients before January 2021. If you’re interested in working with us when we have availability, please request a strategy session.

The Startup Content Marketing Agency You’ve Been Looking For

Startups need growth to survive.

Most importantly, they need consistent, sustainable, and predictable growth.

We help make that happen. 

Through strategic content marketing and SEO, we help startups build a consistent pipeline of relevant traffic and fill the funnel with qualified leads and prospects.

We’ve worked with dozens of startups and growth-stage companies to build a sustainable, organic growth model. Our expertise comes from decades of experience in strategic content marketing and no-bullshit, content-driven SEO. 

“Optimist understands content marketing like no other agency. They’re our long-term partner for building effective content campaigns at Promo.com.”

Hila Shitrit Nissim

VP of Communications, Promo.com

Proven Experts on Startup Content Marketing & Growth

Our team has decades of combined experience in building and growing startups. We’ve helped companies in a huge range of industries and verticals, including: 

  • Sales technology
  • Support automation/AI
  • Consumer financial tech
  • Healthcare
  • Digital transformation and workflow automation
  • Operations and productivity

Zero to 1 Million Users in One Year

Learn the content marketing and SEO strategy we used to help a startup scale from 0 to over 1 million users in about a year.

Scalable Content &
SEO Strategies

Optimist is a content marketing agency. We believe in the power of kick-ass content and smart strategy. Our approach is a blend between traditional inbound marketing and proactive, outbound content promotion and distribution. 

We don’t believe in the “blog and pray” model. Instead, we have a 2-step approach:

  1. Create kick-ass content
  2. Show it to the right people
This may seem like a simple process, but it holds a lot of nuance about how successful content marketing and SEO works in 2020.

First of all, creating kick-ass content is about understanding the audience that you’re reaching, their goals, and where they live. What kind of content are they interested in? What problems can you solve for them? There’s no one-size-fits-all formula for creating great content. It takes understanding, experience, and insight. 

Secondly, showing it to the right people means a whole slew of different things. It could be seeking out a key audience through social or community channels where they already exist. Or, it may mean sending personalized outreach emails to relevant influencers or journalists. 

Content is Worthless Without Strategy, Promotion, Outreach, and Distribution.

We go beyond just creating great content–we put it to work. Each article, infographic, or ebook has a job. Every piece works together to drive the strategy—and drive growth. 

You won’t find any black-hat “SEO stuff” here. 

Just proven, content-driven strategies that help grow traffic, fill the funnel, and scale your business.

Working Together to Achieve Sustainable Startup Growth

Our goal is to be a marketing partner with all of our clients. We can’t achieve overnight results, so we’re focused on building a long-term relationship on the basis of mutual trust and respect, repeatable processes, scalable strategies, and consistent results.

We work as an extension of your startup team, bringing a full range of skills and experience.

In the typical engagement, our team will own every part of your content marketing strategy:

Optimist provides a full-stack content marketing team for each engagement.

Scope of Work

  • Research, strategy, and competitive analysis
  • Ongoing content management
  • Writing and editing
  • Design, data visualization, sourced photography
  • Content promotion (non-paid)
  • Community outreach
  • Content syndication
  • Linkbuilding

We can work in collaboration with your existing marketing team or work autonomously, giving you a single point of contact.

Is Optimist the Content Marketing Agency for You?

Have you ever worked with someone and things just weren’t going right? Maybe the communication wasn’t working or you didn’t feel like you were in sync about what you’re actually trying to accomplish?

Yeah, we hate that feeling.

Our entire company is built around our values–finding a good fit and doing right by the people we work with. Because of that, we value our client relationships above all else. We come into every engagement wanting to know first and foremost if there’s a fit, and secondly if it makes sense to move forward. 

How to know if your startup is a good fit for our content marketing services:

We Could Be a Fit

  • You’re looking for long-term, sustainable growth
  • You’re willing to invest in content marketing and SEO over several months or years
  • You have funding or budget to fund an ongoing partnership 
  • You want a partner who will own and drive the entire content marketing strategy from planning and content production to outreach and promotion

We're Probably Not a Fit

  • You want quick, overnight results
  • You’re shopping for low-quality, mass-produced, cheap content
  • Your goals include shady, black/gray-hat, bulk linkbuilding

Does this seem like a fit for your growth goals? Let’s connect and discuss how we can help your startup build a smart and sustainable growth strategy.

Let’s Grow Together

Think we may be the content marketing agency you’re looking for?

Full-service engagements start at $7,000/mo.

Request a Strategy Call

Let's see if we're the growth partner you're looking for.