Content Marketing Case Studies
Optimist is the content strategy agency that helps B2B category challengers and market leaders to seize the narrative and build content engines that drive growth.
Learn how we’ve applied our thinking, frameworks, and strategies to drive massive growth for startups, scaleups, and even ourselves. Combining decades of experience in content marketing and SEO, we’ve been lucky to work with some amazing clients over the past few years.
3 unicorns, $5 billion in venture capital, and 6 acquisitions walk into a bar…
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See how we’ve driven triple- and quadruple-digit growth for startups, SaaS, and tech companies of all types.
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Building an Omnichannel Content Engine
Learn how the Optimist team helped DreamHost build a content workflow to scale content production and deliver nearly 100 high-impact assets per month.
“Optimist stood out with their full-service approach — from strategy to design and publication.
Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”
– Brian Glassman, SEO Director, DreamHost
14X Leads
+1,270% Organic Blog Traffic
Over 12 months, we kickstarted content marketing for Glide and turned their blog into a source of qualified traffic and user sign ups.
5X Inbound Pipeline
+2,000% Organic Traffic Value
We helped Stampli dominate the SERPs for high-impact, business-critical keywords that generate traffic and consistently drive direct sales leads and revenue.
43X Sign Ups
+2,961% Organic Traffic
Our team helped Kubera carve out a high-growth niche in the ultra-competitive world of personal financial software in just 15 months.
1,308% Organic Growth in 17 Months
Leading up to their acquisition by DropBox, our team helped HelloSign massively scale inbound traffic and leads.
“We’ve seen major growth in our organic blog traffic and a steep uptick in engagement. Bringing on Optimist has without a doubt allowed us to scale successful content efforts at HelloSign.”
– Claire Murdough, Content Marketing Manager, HelloSign
5X Lead Volume
+266% Traffic
Optimist helped Plytix drive nearly 4X growth in traffic and 5X growth in leads. Content marketing and SEO is now their #1 channel for growth.
3X Pipeline
2X Organic Traffic
Following their Series C, Optimist helped Popmenu scale inbound traffic and pipeline with targeted, tactical content for restaurant operators & franchise owners.
2.5X Traffic
As Submittable pursued an aggressive growth strategy in the publishing, higher education, and CSR verticals, they worked with our team to build a comprehensive content marketing and SEO plan & doubled traffic in less than 6 months.
6X SaaS Sign Ups
SaaS lead generation strategy for driving rankings and traffic with a focus on conversion rates.
Step-by-step breakdown of our content and lead gen strategy for a sales tech SaaS client.
+6,719% Organic Traffic
Optimist built a content marketing strategy from the ground up for this D2C retailer that’s been operating for over 40 years. In just 20 months, we scaled traffic and conversions 70X.
+244% Organic Traffic
We helped Contentstack become a leader in the Content Experience vertical as the de facto headless CMS for ambitious enterprises.
+454% Organic Traffic
Optimist worked as part of FairShake’s integrated content, SEO, and linkbuilding strategy to help drive exponential growth and help thousands of consumers navigate the arbitration process.
Zero to 100k Organic/Month (In About 1 Year)
Learn how we helped an ed-tech startup scale from 0 traffic to over 100,000 organic visits per month—in about 1 year!
“‘Blog and pray’ wasn’t going to be a good approach when I had to talk to the board of directors and investors.”
Ready to Get Off the Content Treadmill?
Flexible engagements for projects, retainers, and everything in between.
