Complete B2B SEO Services That Drive Real Pipeline for Tech & SaaS Brands
Most B2B SEO agencies chase rankings and traffic reports. We build organic engines that generate qualified leads and revenue.
Optimist is a B2B SEO agency built for the AI search era.
We combine traditional SEO with AI Search Optimization (GEO/AEO)to get your brand found in Google, ChatGPT, Perplexity, and every surface where your buyers are searching.
Your B2B SEO Strategy Has a Pipeline Problem
You’re ranking for keywords. You’re growing traffic. But your CEO keeps asking the same question:
Where are the leads?
Here’s the truth most B2B SEO agencies won’t tell you: Traffic without pipeline attribution is a vanity metric. If your organic program can’t draw a line from content to qualified leads, it’s not a growth engine — it’s a cost center.
And now there’s a second problem. Your buyers aren’t just Googling anymore. 89% of B2B buyers use AI tools during their purchase journey. If your brand isn’t showing up in ChatGPT, Perplexity, and Gemini, you’re invisible in the fastest-growing discovery channel in B2B.
The Complete Organic Revenue Engine (CORE) Framework
Our CORE Framework is a proven methodology for driving GEO and SEO performance across 21 factors to guide strategy, prioritization, and execution.
We’ve used this framework to help nearly 200 B2B clients identify key SEO opportunities, clarify their roadmap, rank in search, get recommended by LLMs, and capture more inbound demand.
A B2B SEO Agency That Builds Complete Organic Growth Engines
We’re not a churn-and-burn SEO shop that promises the world and delivers 20 sh*tty backlinks.
Optimist builds full-stack organic growth programs that turn SEO & AI search into pipeline.
SEO Strategy & Keyword Research
We build SEO programs designed to capture high-intent buyers at every stage of their research.
Our approach combines technical excellence with strategic content to dominate the SERPs and prompts that matter most to your pipeline.
AI Search Optimization (AEO/GEO)
Your buyers are increasingly turning to AI tools like ChatGPT and Perplexity for product research. We make sure your brand is discovered and recommended in these AI-powered search experiences, not just traditional Google results.
- AI search discovery strategy across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Content structuring so AI models recommend your brand to buyers
- Schema markup and entity optimization
- AI-referred pipeline tracking and share-of-voice monitoring
Pipeline-Focused Content Strategy
We help your team create content that moves buyers through your funnel — from early-stage problem awareness to product evaluation and conversion.
Every piece and page is optimized for both search engines and AI, with clear attribution to pipeline impact.
- Full-funnel content strategy mapped to buyer journey stages
- SEO content production optimized for both search engines and AI surfaces
- Conversion-focused landing pages, case studies, and comparison content
- Reporting and attribution connecting content to pipeline and revenue
Technical SEO
The work that decides whether anything else pays off.
We ship technical and on-site improvements or create written specs your developers can execute without translation.
- Crawlability and indexation
- Site architecture
- Core Web Vitals and page speed
- Duplicate-content cleanup
- Redirects and canonical hygiene
- Schema and structured data
We also help navigate migrations and redesigns, URL mapping, redirect plans, and pre/post-launch verification so a relaunch never torches your rankings.
Content and On-Page Optimization
Your existing pages are usually the fastest wins.
Optimist audits your existing pages and content to identify high-impact opportunities to improve rankings, AI visibility, and conversion.
- Optimized titles, metas, headings
- Internal link structure
- Page structure, extractability, and answer-first formatting
- Narrative structure and clarity
- Evidence and authority signals
- AI search discovery strategy across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Content structuring so AI models recommend your brand to buyers
- Schema markup and entity optimization
- AI-referred pipeline tracking and share-of-voice monitoring
Link Building & Authority
Off-site mentions and backlinks are among the strongest inputs to both traditional rankings and AI recommendations, so this work feeds both sides of the engine.
Authority signals that hold up:
- Targeted link placements on relevant sites
- Original data collection and analysis
- Off-page strategies
SEO Measurement and Reporting
You’ll never get a rankings PDF and a shrug.
Optimist reports on the outcomes your leadership team uses to measure growth.
- Organic-sourced leads
- Signups, pipeline
- Revenue
Alongside the leading indicators:
- Rankings
- Traffic
- AI visibility (brand mentions and citations)
Delivered as a monthly executive scorecard built from Google Search Console, GA4, and Optimist’s own AI visibility tracking. You always know what shipped, what moved, and what’s queued next.
B2B SEO Services Built for Your Business Goals
Strategy, planning, briefs, implementation specs, and reporting are built into every engagement.
SEO Audit & Analysis
See where you stand today.
Start with a clear picture of your brand’s AI and search visibility.
We do a deep dive into how you show up and the specific factors shaping share of voice within your industry:
- AI visibility across key models
- Visibility breakdown by topic and models
- Fan-out queries
- Citation patterns
- CORE audit across 21 key visibility factors
SEO Strategy & Roadmap
Turn insights into action.
We build a data-driven roadmap of the exact moves you need to take to improve your brand’s visibility, capture more market share, and drive more leads and revenue.
6-12 month plans include prioritized work across:
- Technical and on-page work
- Content creation
- Website and content optimization
- Messaging alignment
- Third-party presence
SEO Consulting
Fractional support on strategy, reporting, and execution.
Work with us to execute the roadmap, answer questions, identify new growth opportunities, and drive business outcomes.
Month-to-month retainers include:
- Hands-on execution support
- Project planning and roadmap management
- Regular strategy calls
- Custom monthly organic performance reporting
- Weekly AI visibility tracking
- Shared Slack
Starts at $3,000/mo
Deep B2B SEO Expertise
We’ve helped nearly 200 clients win SEO and AI search over the last 10 years.
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Poulsen
CEO, Plytix
Why B2B Companies Choose Optimist as Their SEO Agency
Pipeline over pageviews. Every engagement is measured against leads, MQLs, SQLs, and revenue.
AEO + SEO under one roof. Traditional SEO gets you found in Google. AEO gets you discovered and recommended in AI search. You need both, and we’re the B2B SEO agency that delivers.
Deep B2B tech expertise. We’ve worked with nearly 200 B2B SaaS and tech companies, from public companies like Semrush and ZoomInfo to high-growth startups like HelloSign, Superhuman, and Glide. We know your buyers, your sales cycles, and your competitive landscape.
Expert strategic guidance for less than the price of one junior FTE. Advisory and consulting services that pay for themselves 100x over.
Embedded, not outsourced. We plug into your Slack, your project management tools, and your existing workflows. We operate as an extension of your marketing team, not a disconnected vendor.
B2B SEO Results that Speak for Themselves
14X Leads
+1,270% Organic Blog Traffic
Over 12 months, we kickstarted content marketing for Glide and turned their blog into a source of qualified traffic and user sign ups.
5X Inbound Pipeline
+2,000% Organic Traffic Value
We helped Stampli dominate the SERPs for high-impact, business-critical keywords that consistently drive direct sales leads and revenue.
43X Sign Ups
+2,961% Organic Traffic
Our team helped Kubera carve out a high-growth niche in the ultra-competitive world of personal financial software in just 15 months.
B2B Tech AEO
49x LLM Revenue
26x LLM Referral Traffic
We helped this large B2B tech client reset their content strategy to drive major growth in AI visibility and referral revenue & traffic from LLMs
Retail AEO
13x LLM Revenue
Our team helped a retail client dominate ChatGPT, Perplexity, and Claude by creating targeted, strategic, and structured category content that led to product recommendations & revenue.
Fintech AEO
8x Conversions from LLMs
25x LLM Referral Traffic
This fintech client achieved massive growth in LLM referral traffic and conversions in just 6 months.
“From keyword research to cranking out content and even tackling technical SEO audits, I didn’t have to hover or micromanage a thing.
Having experts like you handling the nitty-gritty made me way more effective, and honestly, it was a lifesaver.”
Hussam AlMukhtar
Head of Demand Generation, ScreenMeet
We Help B2B Companies Drive SEO Results and the Metrics that Matter
Increased SEO & AI Visibility
More Inbound Traffic
Scalable Inbound Lead Generation
Lower CAC & CPL
Predictable MRR Growth
FAQs About Choosing & Hiring a B2B SEO Agency
Here are some of the most common questions we hear about choosing which B2B SEO agency to hire.
What should I look for when hiring a B2B SEO agency?
Three things matter most.
First, pipeline attribution — not just traffic reporting. A B2B SEO agency should measure success in leads, MQLs, SQLs, and revenue, not organic sessions and keyword rankings in isolation.
Second, actual B2B experience. B2B buying cycles are longer, involve multiple stakeholders, and the keywords that drive pipeline are fundamentally different from consumer search. An agency that learned SEO doing e-commerce or local business won’t understand your market.
Third, AI search capability. 89% of B2B buyers now use AI during their purchase journey, so your SEO agency needs to cover both traditional search and AI answer engines like ChatGPT, Perplexity, and Gemini.
How do I know if my B2B SEO agency is actually driving pipeline?
Ask for pipeline attribution, not traffic reports.
A good B2B SEO agency should show you exactly which organic content is generating demos, signups, MQLs, and revenue — not just which pages are ranking or how many sessions they drove.
If your agency reports on traffic growth and keyword rankings but can’t connect that to pipeline, you have a reporting problem that’s hiding a strategy problem.
You should see clear attribution from content to leads, sign ups, demo requests, or even revenue. And your agency should be optimizing toward pipeline metrics, not vanity metrics.
What kind of results should I expect from a B2B SEO agency?
Realistic results depend on your starting position, competitive landscape, and growth stage, but a strong B2B SEO program should produce measurable pipeline impact within 2-3 months.
Our clients have seen results like 5X inbound pipeline (Stampli), 14x product signups (Glide), 43x signups in 15 months (Kubera), and organic becoming the #1 pipeline channel (Plytix).
On the AEO side, clients have seen up to 12,800% growth in AI-referred revenue and 5x ChatGPT conversions in just 4 months.
The key variable is whether your agency is targeting the right topics and keywords — high-intent queries tied to your buyer journey, not just high-volume terms.
What are the red flags that a B2B SEO agency isn't the right fit?
Watch for these signals:
- They lead with traffic projections instead of pipeline goals.
- Their case studies show rankings and traffic but never mention leads, signups, or revenue.
- They propose a generic keyword strategy based on search volume rather than buyer intent.
- They can’t explain how they’d measure the impact of SEO on your sales pipeline.
- They don’t mention AI search or AEO at all.
- They want to focus on TOFU blog posts without a full-funnel content plan.
And the biggest red flag: they treat SEO as an isolated channel rather than an integrated part of your inbound growth engine.
How much should I budget for B2B SEO?
A serious B2B SEO program — with strategy, content production, technical optimization, and pipeline attribution — typically costs between $5,000 and $25,000 per month depending on scope and competitive intensity.
You can start building a foundation for less, but budget should scale with the size of the organic opportunity in your market.
The better question is ROI: A well-executed B2B SEO program should generate pipeline at a fraction of the cost of paid acquisition, and the results compound over time rather than stopping when you stop spending.
Optimist offers one-time strategy and roadmap projects starting at $2,500 plus ongoing AEO/SEO advisory retainers starting at $3,000/month.
Should my B2B SEO agency also handle AI search and AEO?
Yes — use one provider for both SEO and AEO.
SEO and AEO share the same underlying content, similar site architecture considerations, and related brand signals.
Running them with separate providers creates coordination overhead, conflicting recommendations, and fragmented measurement. A unified strategy ensures your content ranks in Google AND gets discovered and recommended in AI answer engines like ChatGPT and Perplexity.
The channels reinforce each other. Strong SEO helps your content get cited by AI models, and AI-optimized content structure improves traditional search performance.
If your B2B SEO agency doesn’t offer AEO, you’re leaving pipeline on the table in the fastest-growing discovery channel in B2B.
Does Optimist work with early-stage startups, or only established B2B companies?
Optimist works across growth stages, from post-seed startups to companies north of $500M ARR.
That said, SEO and AEO work best when you have product-market fit and know who your buyer is.
What industries and company sizes does Optimist typically work with?
Optimist specializes in B2B technology — SaaS, fintech, health tech, HR tech.
We work with companies from early-stage startups to public enterprises. We’ve completed nearly 200 B2B tech engagements since 2016, including clients like Semrush, ZoomInfo, Stampli, HelloSign, and Glide.
Can Optimist work alongside my in-house marketing team, or does it need to own the full channel?
Optimist is built to embed with client teams.
Most of our clients have in-house marketing teams, and we plug into their Slack, project management tools, and existing workflows.
We’re an extension of your team, not a disconnected vendor.
What kind of reporting will I get from Optimist?
Monthly reporting tied to pipeline metrics, plus rankings and traffic. You’ll see organic-sourced leads, demos, signups, and revenue attribution based on available reporting data.
For AEO, you’ll see AI-referred conversions and revenue by source. We also provide strategic recommendations each month based on what’s working and where we see the biggest pipeline opportunities.
We'll Help Customers Find You, Just Like You Found Us
Schedule a free session with Tyler to discuss your AI search and SEO strategy.
