Articles on Content Marketing, SEO, & Agency Growth

How to Measure & Track Content Marketing KPIs Without Getting Distracted

Bryan shares his real-life experience in building a successful business and the content marketing KPIs that he uses to stay focused on the metrics that matter. Blanketed by...

How We Grew a SaaS Company’s Leads by 571% in 5 Months

A while back, a SaaS client approached us about their content marketing and lead generation strategy.  They recently launched their blog and already written some great...

Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done...

Content Marketing in 2021: The Low-Hanging Fruit Checklist

I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the...

SaaS Content Marketing

Driving traffic and sign-ups for SaaS companies with content and SEO.

 

How We Grew a SaaS Company’s Leads by 571% in 5 Months

How We Grew a SaaS Company’s Leads by 571% in 5 Months

A while back, a SaaS client approached us about their content marketing and lead generation strategy.  They recently launched their blog and already written some great content, but they weren’t getting any traffic. They’d discovered that great content isn’t...

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How We Helped HelloSign Scale Their Traffic 1,308%

How We Helped HelloSign Scale Their Traffic 1,308%

Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019.  Like most January days, I was...

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Startup Content Marketing

Building a sustainable growth engine for bootstrapped and venture-backed startups.

 

B2B Content Marketing

Using content marketing and SEO to drive demand and generate leads.

 

How We Helped HelloSign Scale Their Traffic 1,308%

How We Helped HelloSign Scale Their Traffic 1,308%

Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019.  Like most January days, I was...

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Content & SEO

Articles, lessons, and takeaways on content marketing and SEO.

 

Strategic Content Marketing: A Recipe for Growth

Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done is--supposedly--to simply fling the noodles at the wall. If the pasta doesn’t stick, it's said to need...

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Content Marketing in 2021: The Low-Hanging Fruit Checklist

Content Marketing in 2021: The Low-Hanging Fruit Checklist

I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the wrecking ball that was 2020 far behind me. My constraints are that I have: A small budget.  Maybe 1-2...

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The No-BS Guide to Crushing it at Search

The No-BS Guide to Crushing it at Search

Fair warning. This post is probably going to piss some people off. Here's why: SEO can be complicated as hell. There are a billion on-page and off-page factors. The algorithm is constantly changing. And everyone is jockeying for a little leg-up over their competitors....

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Let’s Talk About “Growth Hacking”

Let’s Talk About “Growth Hacking”

“Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from...

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Content Marketing Strategy

Content Marketing Strategy

Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. After all, all you have to do is write stuff and post it on your website--right? Of course, that’s an incredible simplification. Much, much more work and thought...

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How to Craft Insightful User Personas for Content Marketing

How to Craft Insightful User Personas for Content Marketing

All great content marketing has one thing in common. It speaks to a specific audience. It addresses their needs. It solves their problems. In order to accomplish this, we need to first understand our prospective buyer and the dimensions that make them unique. We need...

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We Can’t All Be Storytellers

We Can’t All Be Storytellers

Many companies invest thousands of dollars in creating incredible content for their website, blog, or social media accounts. They labor over the words and images, adding in detail and testing headlines. But they never see results. It just keeps costing them money....

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Agency Journal

Stories from our journey building a multi-million dollar content marketing agency from scratch.

 

Tackling Mental Health For Distributed Teams

Tackling Mental Health For Distributed Teams

Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama, no-bullshit work environment. I rarely engage with my colleagues about religion, politics, family...

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Introducing Top of the Funnel

Introducing Top of the Funnel

For a long time, the Optimist team has been looking for ways to share knowledge and help connect those in our network and our expanded universe with opportunities for growth (and money). The idea is nearly as old as our agency itself. Like most teams, we've gotten...

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How Fear of Failure Drives Bad Management

How Fear of Failure Drives Bad Management

Have you ever noticed how job listings often ask for candidates that are "entrepreneurial," "driven," and "self motivated"? What they're really saying is that they want to hire someone who will think of the company like it's their own. People who will do whatever it...

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Deliberate Agitation and the Complacency Trap

Deliberate Agitation and the Complacency Trap

If there’s one phrase that sends shivers down a startup’s spine, it’s, “that’s how we’ve always done things.” Throughout the years, we’ve been taught that this kind of blind allegiance to specific business practices or processes is a death knell for companies. It’s...

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