Articles on Marketing, SEO, & Culture

Knowledge and advice on all things related to content marketing, SEO, and company culture.

How to Measure & Track Content Marketing KPIs Without Getting Distracted

Bryan shares his real-life experience in building a successful business and the content marketing KPIs that he uses to stay focused on the metrics that matter. Blanketed by...

How We Grew a SaaS Company’s Leads by 571% in 5 Months

A while back, a SaaS client approached us about their content marketing and lead generation strategy.  They recently launched their blog and already written some great...

Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done...

Content Marketing in 2021: The Low-Hanging Fruit Checklist

I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the...

Case Studies

How We Grew a SaaS Company’s Leads by 571% in 5 Months

How We Grew a SaaS Company’s Leads by 571% in 5 Months

A while back, a SaaS client approached us about their content marketing and lead generation strategy.  They recently launched their blog and already written some great content, but they weren’t getting any traffic. They’d discovered that great content isn’t enough to...

read more
Strategic Content Marketing: A Recipe for Growth

Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done is--supposedly--to simply fling the noodles at the wall. If the pasta doesn’t stick, it's said to need...

read more
The Anatomy of a $1 Million B2B Case Study

The Anatomy of a $1 Million B2B Case Study

Case studies are a key component for helping most companies generate business. The truth is, though, that most case studies out there fail to deliver those leads. The reason for this? Many of them are just a short synopsis with a few screenshots, some data, and the...

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All Articles

How We Grew a SaaS Company’s Leads by 571% in 5 Months

How We Grew a SaaS Company’s Leads by 571% in 5 Months

A while back, a SaaS client approached us about their content marketing and lead generation strategy.  They recently launched their blog and already written some great content, but they weren’t getting any traffic. They’d discovered that great content isn’t enough to...

read more
Strategic Content Marketing: A Recipe for Growth

Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done is--supposedly--to simply fling the noodles at the wall. If the pasta doesn’t stick, it's said to need...

read more
Content Marketing in 2021: The Low-Hanging Fruit Checklist

Content Marketing in 2021: The Low-Hanging Fruit Checklist

I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the wrecking ball that was 2020 far behind me. My constraints are that I have: A small budget.  Maybe 1-2...

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How We Helped HelloSign Scale Their Traffic 1,308%

How We Helped HelloSign Scale Their Traffic 1,308%

Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was just...

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