Articles on Marketing, SEO, & Culture

Knowledge and advice on all things related to content marketing, SEO, and company culture.

How to Measure & Track Content Marketing KPIs Without Getting Distracted

Bryan shares his real-life experience in building a successful business and the content marketing KPIs that he uses to stay focused on the metrics that matter. Blanketed by...

How We Grew a SaaS Company’s Leads by 571% in 5 Months

A while back, a SaaS client approached us about their content marketing and lead generation strategy.  They recently launched their blog and already written some great...

Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done...

Content Marketing in 2021: The Low-Hanging Fruit Checklist

I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the...

Case Studies

Let’s Talk About “Growth Hacking”

Let’s Talk About “Growth Hacking”

“Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from...

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Content Marketing Strategy

Content Marketing Strategy

Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. After all, all you have to do is write stuff and post it on your website--right? Of course, that’s an incredible simplification. Much, much more work and thought...

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How to Craft Insightful User Personas for Content Marketing

How to Craft Insightful User Personas for Content Marketing

All great content marketing has one thing in common. It speaks to a specific audience. It addresses their needs. It solves their problems. In order to accomplish this, we need to first understand our prospective buyer and the dimensions that make them unique. We need...

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All Articles

Tackling Mental Health For Distributed Teams

Tackling Mental Health For Distributed Teams

Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama, no-bullshit work environment. I rarely engage with my colleagues about religion, politics, family...

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Introducing Top of the Funnel

Introducing Top of the Funnel

For a long time, the Optimist team has been looking for ways to share knowledge and help connect those in our network and our expanded universe with opportunities for growth (and money). The idea is nearly as old as our agency itself. Like most teams, we've gotten...

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The Anatomy of a $1 Million B2B Case Study

The Anatomy of a $1 Million B2B Case Study

Case studies are a key component for helping most companies generate business. The truth is, though, that most case studies out there fail to deliver those leads. The reason for this? Many of them are just a short synopsis with a few screenshots, some data, and the...

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