Say Hello to Your Full-Stack Content Marketing Team
Optimist is a full-service content marketing agency. We work as an extension of your team, running all content marketing operations.
Our team becomes part of your team, partnering with you to create and execute effective content marketing strategies. We’ll bring a team of 5-7 to help you scale up operations and handle everything from content strategy to writing, design, outreach, and promotion.
Strategy, Content, SEO, & Analytics
Our team is your team. Starting with research and strategy, we’re an end-to-end content and SEO team aligned with your goals.
We love to work closely with a single contact inside your team (like a marketing director or CMO/CEO), but we can work with you to find the right fit.
Not Just Content.
When you hire a content marketing agency, you don’t want content. You want results. You want to generate more traffic, grow users, or drive leads. You don’t want to pay for content that sits on your blog and is never read by anyone. That’s what makes Optimist unique.
We know that creating kick-ass content is just a start. We know that in order for that content to be valuable to your company, there needs to be solid strategy, planning, promotion, and outreach behind everything that’s created.
If your content isn’t creating value, then it’s just another expense. If it’s not generating real results, then it’s a line item rather than an asset.
Our approach focuses on creating content that is an asset, not an expense. And if we can’t accomplish that, then we’ll be upfront and help you find a partner who can.
We create results—not just content.
“Working with Optimist is a dream. They have every aspect of content marketing expertly covered – from strategy to research to writing and beyond.”
Content Marketing Manager, HelloSign
Fit > Everything
Our team is guided by four core values that speak to everything we do–both internally and externally. It represents a mission and a vision for our company, but also a worldview. It speaks to what we value–creativity, honesty, and fairness.
Do What’s Right.
People come before profits. Quality matters more than what’s quick or easy. Be open, honest, and transparent.
Work matters. People matter more. Be human first, foremost, and always. Give praise, share stories, swap music, laugh, cry, and revel.
In everything that we do, we should ask why we do it. Seek understanding and insight. Challenge assumptions and push for clarity.
Give a Shit.
Do what you do because you want to do it. Don’t do it just because it’s a job or because it’s what you’re told. Take pride and ownership in everything you do or do something else.
Let’s Make Magic.
We love working with new clients. But, you should know that we aren’t the right fit for everyone. Depending on your goals and expectations, we may not be the partner you need. You can still feel free to reach out–we may be able to help you find someone better suited for your specific goals.
Here’s a few ways to know if we’re the right fit or if we should help you find someone else.
We Could Be a Fit
- You’re looking for long-term sustainable growth
- You’re willing to invest in an SEO-focused content marketing strategy for several months or years
- You want a partner who will own and drive the entire content marketing strategy
- Your primary GTM motion is product-led
- You have a goal for using content and SEO to drive business outcomes
- Your team can dedicate one or two stakeholders to be our main touchpoint(s)
We're Probably Not a Fit
- You want quick, overnight results
- You’re shopping for low-quality, mass-produced, cheap content
- You’re primarily looking for a link-building engagement
- You’re looking for a one-off project or marketing campaign
- Your primary GTM motion is sales-led
- Publishing content requires review and approval from many stakeholders
Does this seem like a fit for your growth goals? Let’s connect and discuss how we can help your startup build a smart and sustainable growth strategy.
Let's Grow Together
Think we may be the content marketing agency you’re looking for?
Full-service engagements start at $10,000/mo.