SEO & AEO Consulting for B2B Tech
We Build The
Organic Growth Engines
B2B Startups
Need to Grow From
Series A → IPO
Optimist helps B2B SaaS and software companies make sense of the shifting SEO & AI landscape, increase organic visibility, and capture more organic revenue.
Trusted by Growth-Stage Marketing Leaders
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
Ana Camarena
Semrush
The Complete Organic Revenue Engine (CORE) Framework
How We Work Together
We bring clarity, structure, and focus to your organic growth strategy.
FREE ANALYSIS
Organic Revenue Opportunity Report
Start with a free analysis of the organic revenue opportunity in your category, competitive benchmark across major AI models, a 24-month revenue projection, and key gaps and opportunities for your brand.
CORE Roadmap
Optimist’s complete analysis of your entity, content coverage, and AI visibility across five models.
We deliver a complete topic universe, CORE Roadmap, and a detailed action plan for building a scalable organic growth engine.
One-time engagement.
CORE Advisory
We’re your copilot.
- Weekly organic performance reporting
- Monthly strategy reports and recommendations
- Async Slack access
- Quarterly check-in call
Does not include execution.
Month-to-month retainer.
CORE Principal
We steer the ship.
- Weekly organic performance reporting
- Monthly content planning and topic prioritization
- Monthly strategy call
- Up to 20 content briefs/mo
- Quarterly roadmap refresh
- Async Slack access
Month-to-month retainer.
Turning Content into Customers Since 2016
14X Leads
+1,270% Organic Blog Traffic
5X Inbound Pipeline
+2,000% Organic Traffic Value
43X Sign Ups
+2,961% Organic Traffic
“Optimist is the best content marketing agency for startups, period.
I’ve hired them at two companies because they’re experts at combining content and SEO into a strategy that drives real growth. They understand the realities and the challenges of startups and they execute like part of our growth team..”
Tiffaney Fox Quintana
Chief Marketing Officer, PostSig
We Build Your Complete Organic Revenue Engine
SEO & Organic Search
Capture demand throughout the buying journey.
AEO, GEO, & AI Visibility
Brand mentions and recommendations across LLMs and AI surfaces. Schema, structure, and fan-out optimization that gets you cited.
Organic Pipeline Generation
Optimize your strategy to convert page views into pipeline.
AI & Automation
Create, maintain, refresh, and automate content at scale.
Repurposing & Distribution
Create, maintain, refresh, and automate content at scale.
Measurement & Analytics
Pipeline-tied KPIs across SEO and AEO, AI visibility tracking and analysis.
“Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Values Come First
Optimist was founded on four core values—and they shape our work and our operations.
Do What’s Right.
Never compromise on the things that matter.
Be Human.
Show empathy and create for people first.
Ask Why.
Start with strategy, execute with purpose.
Give a Sh*t.
Treat it like your own business.
Tyler Hakes, Founder of Optimist
My job is to help B2B SaaS marketing leaders win at SEO & AEO, increase organic visibility, and capture more inbound pipeline and revenue.
I started Optimist in 2016 to help more teams create world-class organic growth programs. Over the past decade, I’ve helped marketing leaders at 100+ B2B SaaS companies navigate constant disruption. From algorithm updates and SEO volatility to AI-driven search and changing buyer behavior, I’ve seen it all.
Our Latest Articles
SEO for Startups: How to Build a Search Strategy That Generates Pipeline
Article Summary SEO for startups succeeds when it's run as a sequenced strategy that maps the product to a focused set of topics. It fails when treated as a checklist of on-page, off-page, and technical tasks. The winning approach is a five-step sequence: Mapping...
The SEO Funnel: How to Build a Complete Organic Revenue Engine (SEO + AEO/GEO)
Article Summary An SEO funnel maps organic content to the three stages of the buyer's journey, but most teams build it as a relay of stage-isolated pages. Buyers now self-steer and form shortlists inside AI answer engines, so every page has to run the full...
Conversion Content: How to Build Content That Drives Real Pipeline
Article Summary Conversion content is content built to produce qualified pipeline, not traffic. Whether a piece converts is mostly decided before it's written, by the search intent its topic targets. In 2026 it also has to be visible across both Google and AI answer...
SaaS Growth Strategy: The 2026 Playbook for Building Compounding Pipeline
Article Summary A SaaS growth strategy compounds acquisition, retention, and expansion into pipeline. With median private SaaS growth compressed to 25% and distribution the only durable moat, the 2026 playbook picks one or two motions to compound at the company's...
Let's Make a Plan to Crush Your Pipeline Goals
Schedule a free strategy session with Tyler to discuss your organic growth targets.
