Case Study
"Working with Optimist is a dream. They have every aspect of content marketing expertly covered – from strategy to research to writing and beyond."
-Claire Murdough, Sr. Content Marketing Manager at HelloSign
For Growing Organizations that Deserve to Be Discovered
Who help amazing companies achieve
amazing things (with content)
(Some People Call that Going Viral)
"Working with Optimist is a dream. They have every aspect of content marketing expertly covered – from strategy to research to writing and beyond."
-Claire Murdough, Sr. Content Marketing Manager at HelloSign
Imagine that you just got your dream job.
Your favorite band hired you. They want you to help spread their music and get them new fans—to promote their shows and their newest songs.
You literally get to help your favorite artist succeed every single day. And get paid for it.
Optimist is about creating that feeling every day and on every project.
It’s about creating happiness for ourselves and for our clients by doing what we love for the reasons that truly matter to us. It’s about waking up every day with a bounce in our step and twinkle in our eye. It’s about wanting to do our best work—not because we’re forced to, but because we take pride and find joy in doing so.
If we can create that feeling—like we’ve got our dream job—then we'll be happier, do better work, and make our clients happier.
Sound too good to be true? Well, I guess we’re just optimists.
People come before profits. Quality matters more than what’s quick or easy. Be open, honest, and transparent.
Work matters. People matter more. Be human first, foremost, and always. Give praise, share stories, swap music, laugh, cry, and revel.
In everything that we do, we should ask why we do it. Seek understanding and insight. Challenge assumptions and push for clarity.
Do what you do because you want to do it. Don’t do it just because it’s a job or because it’s what you’re told. Take pride and ownership in everything you do or do something else.