Growth-focused SEO & Content Marketing Agency
We Build Organic
Growth Engines for
Product-Led Companies
SEO-focused content marketing for startups and growth-stage businesses.
Driving Growth from Series A to IPO
Driving Growth from Series A to IPO
Case Study: Zero to 100k Organic/Month
Scaling an ed tech startup to its first million users through search and social.
Case Study: Series A to $230MM Acquisition
We helped HelloSign achieve 1,308% growth leading up to their acquistion by Dropbox.
“Blog and Pray” is Not a Strategy (Sorry)
Massive growth doesn’t happen by accident. We handcraft every client strategy to reach even the most ambitious growth goals.
Hand-Selected Content Marketing Teams for Each Client
There’s no one-size-fits-all solution.
Strategy Comes First
Every client engagement begins with research and strategy development.
Values Over Everything
Optimist was founded in four core values—and they shape our work and our operations.
Do What’s Right.
Default to honesty and transparency; 100% white-hat tactics centered on creating kick-ass content and showing it to the right people.
Be Human.
Show empathy and create for people first. We work with people, not software. The ideal working arrangement is transparent and interactive—shared Slack channels, open communications, and clear planning.
Ask Why.
Everyone on our team is a strategist. We test, learn, iterate, and grow. Our process is built around understanding the core problem that we’re solving and prescribing a solution based on data. Strategy is never blindly dictated.
Give a Shit.
Work with intention, purpose, and passion; month-to-month contracts keep us engaged with client goals and hungry for success.
Let's Grow Together
Think we may be the content marketing agency you’re looking for?
Full-service engagements start at $10,000/mo.
Marketing
Strategic Content Marketing: A Recipe for Growth
Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done is--supposedly--to simply fling the noodles at the wall. If the pasta doesn’t stick, it's said to need...
SEO
How to Build a Growth-Focused Search Strategy for Every Stage of the Funnel
This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to our website. (Cue 🙄) But, I’m not a designer. So, I went to Google. “How to do web design for...
Culture
Tackling Mental Health For Distributed Teams
Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama, no-bullshit work environment. I rarely engage with my colleagues about religion, politics, family...