Growth-focused SEO & Content Marketing Agency

We Build Organic
Growth Engines for
Product-Led Companies

SEO-focused content marketing for startups and growth-stage businesses.

Driving Growth from Series A to IPO

Driving Growth from Series A to IPO

Case Study: Zero to 100k Organic/Month

Scaling an ed tech startup to its first million users through search and social.

Case Study: Series A to $230MM Acquisition

We helped HelloSign achieve 1,308% growth leading up to their acquistion by Dropbox.

“Blog and Pray” is Not a Strategy (Sorry)

Massive growth doesn’t happen by accident. We handcraft every client strategy to reach even the most ambitious growth goals.

Hand-Selected Content Marketing Teams for Each Client

There’s no one-size-fits-all solution.

Strategy Comes First

Every client engagement begins with research and strategy development.

Values Over Everything

Optimist was founded in four core values—and they shape our work and our operations.

Do What’s Right.

Default to honesty and transparency; 100% white-hat tactics centered on creating kick-ass content and showing it to the right people.

Be Human.

Show empathy and create for people first. We work with people, not software. The ideal working arrangement is transparent and interactive—shared Slack channels, open communications, and clear planning.

Ask Why.

Everyone on our team is a strategist. We test, learn, iterate, and grow. Our process is built around understanding the core problem that we’re solving and prescribing a solution based on data. Strategy is never blindly dictated.

Give a Shit.

Work with intention, purpose, and passion; month-to-month contracts keep us engaged with client goals and hungry for success.

Let's Grow Together

Think we may be the content marketing agency you’re looking for?

Full-service engagements start at $10,000/mo.


Strategic Content Marketing: A Recipe for Growth

Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done is--supposedly--to simply fling the noodles at the wall. If the pasta doesn’t stick, it's said to need...

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Tackling Mental Health For Distributed Teams

Tackling Mental Health For Distributed Teams

Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama, no-bullshit work environment. I rarely engage with my colleagues about religion, politics, family...

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Let's see if we're the growth partner you're looking for.