The Optimist Team

Tyler Hakes

Content Marketing Strategy Advisor & Optimist Founder

When content feels too much like guesswork, I help B2B SaaS marketing leaders get clarity on what drives real impact & confidence in the execution.

I started Optimist in 2016 to help more teams create world-class content programs. Over the past decade, I’ve helped marketing leaders at 100+ B2B SaaS companies navigate constant disruption. From algorithm updates and SEO volatility to AI-driven search and changing buyer behavior, I’ve seen it all.

Learn more about Tyler.

The Freelance Network

For ongoing projects and content delivery, I’ve built a tight network of trusted, top-tier freelancers.

Writers, editors, strategists, and designers with deep expertise & past work experience with companies like Superhuman, Shopify, The Financial Times, Spiceworks, Spotify, Rippling, The NFL, Zapier, and many more.