Our Approach to Content Marketing
We approach content marketing a bit differently than most agencies.
First, we know that every article, blog post, carousel, and podcast is part of a strategy. It has a job to do—and it’s made with those goals in mind. We aren’t in the business of churning out content without context.
Strategy First,
Then Content
Strategy should be carefully prescribed—not dictated.
Our approach focuses on understanding—or helping shape—the strategy behind the content we’re creating. Carefully understanding the problems, goals, metrics, and KPIs that matter. Then digging into the reader and how we can help them meet their goals while making them to think, act, or feel in a way that meets ours.
Kick-ass content comes from a well-defined strategy.
Content is Not a Commodity
We’re drowning in cheap content.
Everywhere you look, there are content mills and AI tools churning out words and pictures.
But does cheap content drive growth?
Content that generates real business results isn’t mass produced for pennies per article. It’s carefully planned to align the needs of the buyer with the goals of the business. Then, it’s crafted to meet the reader where they are and move them forward in their journey.
Content with Purpose
Our approach is about maximizing the value of every piece of content that we create. Once we have an understanding of what we need to accomplish, then we develop a plan to create the strategic content assets we need to achieve our goals.
Every content asset that we create is engineered to work within the strategy and generate results.
What’s it Like to Work with a Dedicated Team of Content Experts?
Optimist is a full-service content marketing agency. We build custom teams of experienced, vetted creatives to scale research, strategy, writing, design, operations, and whatever else you need to make your content sing.
