The B2B SaaS Content Marketing Agency That Builds Authority & Drives Growth
Your SaaS business isn’t cookie-cutter.
So why would you hire a SaaS marketing agency that is?
Optimist helps B2B SaaS brands stand out in a sea of sameness. We work with clients to craft unique narratives, identify unique growth strategies, and build industry-bending content and campaigns.
Let’s level up your SEO and content marketing strategy—together.
Strategic Content Marketing to Grow Your MRR
Whether you’re running a product-led inbound marketing model or a sales-led ABM strategy, our team can help you craft content that moves deals through the funnel and scales revenue.
Organic Growth &
SEO Content
Scale inbound traffic and conversions with search-optimized content written for humans.
From keyword research to topic cluster strategy, we’re experts at building bullet-proof content that helps your brand stand out in the SERPs and AI outputs.
- Keyword research
- Topic cluster development
- Content optimization
- Evergreen articles
- Product-led guides
- Lists and round ups
Sales, Leads, & Conversion Assets
Turn audience into pipeline and pipeline into revenue.
We arm your sales team with the assets they need to improve win rates, accelerate sales cycles, and drive sales. Full-funnel content for every stage in the buyer journey.
- Sales sheets
- One-pagers
- Competitor comparisons
- Use cases content
- Case studies
Demand Gen & Brand Awareness Campaigns
Build buyer influence with targeted campaigns and precision-crafted content.
We help B2B marketing teams build high-impact content assets to power their campaigns, shape industry thinking, and influence executive decision-making.
- Campaign content
- Ebooks
- White papers
- Data studies
- Visual assets
- Customer stories
Brand & Thought Leadership Content
Transform your team’s expertise into poignant, punchy, and powerful assets.
We use your best ideas to tell great stories and craft executive-level content built to get into the feeds, inboxes, and minds of your target audience.
- Industry analysis
- Trends and predictions
- Editorials and opinion pieces
- Executive social
Retention & Referrals
Strengthen relationships, improve retention, and expand key accounts with content that resonates with your existing customers.
We create authority-building resources that drive results for your customer marketing and lifecycle campaigns.
- Spotlights
- Tutorials
- Technical articles
- Knowledge base content
- Integration and co-marketing
Zero-Click & Social Content
Grow your audience with platform-native content that breaks the algorithm
(in the good way).
From content repurposing to social-first strategies, we help content teams keep up with constant content needs in the omnichannel world.
- Ghostwriting
- Reels
- Carousels
Trusted by the World’s Best SaaS Brands
The Optimist team has 300+ years of combined B2B SaaS marketing experience.
We work alongside in-house teams at companies like Semrush, ZoomInfo, DreamHost, and HelloSign to define and execute marketing strategies designed to scale.
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
Ana Camarena
Content Writing Manager, Semrush
Full-Service Agency Specializing in SaaS Growth
We help clients create industry-defining, authoritative content. From SEO-focused content creation to white papers, ebooks, LinkedIn executive ghostwriting, email marketing, and more.
We’re the team you need to move the needle on growth for your SaaS.
End-to-end content support, including:
- Research
- Content strategy
- Content planning
- Content management
- Writing and editing
- Custom design and graphics
- Social content design
- Data visualization
- Editorial design
- Sourced photography
- Operations and project management
- Content repurposing
We plug into your existing content operation and work with your systems and processes.
14X Leads
+1,270% Organic Blog Traffic
Over 12 months, Optimist kickstarted content marketing for Glide and turned their blog into a source of qualified traffic and user sign ups.
5X Inbound Pipeline
+2,000% Organic Traffic Value
Optimist helped Stampli dominate the SERPs for high-impact, business-critical keywords that generate traffic and consistently drive direct sales leads and revenue.
43X Sign Ups
+2,961% Organic Traffic
The Optimist team helped Kubera carve out a high-growth niche in the ultra-competitive world of personal financial software in just 15 months.
We Help SaaS Brands & Product-Led Businesses Impact the Metrics that Matter
Better Search Rankings
More Organic Traffic
Scalable Lead Generation
Lower CAC & CPL
Higher MRR
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Polsen
CEO, Plytix
How’s This Sound?
We take a comprehensive approach to driving growth and scaling SaaS businesses.
But we’re not the right fit for every company.
Here’s a quick list of ways to evaluate if Optimist is the right SaaS content marketing team for your needs.
Optimist is a Great Fit for Teams:
- Looking for a strategic partner, not just a vendor
- Measuring content success in demand, pipeline, and revenue—not just traffic
- Who want to own your category narrative, not just participate in it
- Ready to invest in proprietary frameworks and data assets that become your competitive moat
- Who understand that authority-building is a long-term investment with compounding returns
Optimist is Not a Great Fit for:
- Mass-produced blog posts and pennies-per-word content production
- Content that follows industry trends rather than sets them
- Content marketing as a checkbox activity rather than a growth engine
- Competing on volume rather than authority
If this sounds like the kind of help you’re looking for, then let’s discuss a partnership.
Ready to Get Off the Content Treadmill?
Flexible engagements for projects, retainers, and everything in between.
