Framework Quick Reference
When to use this: Your company wants to establish thought leadership beyond just posting opinions on LinkedIn, and you have access to unique data sources or can regularly survey your market.
What you’ll achieve: Position your brand as the go-to source for industry trends and data, establishing irrefutable thought leadership by being first to report on market shifts.
Who this is for: B2B companies with proprietary data, CRM insights, or the ability to regularly poll customers/prospects about emerging trends in their industry.
How it works: Regularly collect data from your market (surveys, CRM analytics, polls), publish insights as a recurring series (weekly/monthly), then extract key findings for social content and timely commentary.
What you’ll need: Data collection mechanism (survey tool, CRM access, or research panel), analyst to identify trends, and content team to package insights for multiple formats.
Time to results: 6-8 weeks to establish the research cadence and publish first wave, with compounding authority as the series continues.
Many companies say they want to be thought leaders.
But just posting on LinkedIn doesn’t cut it.
Thought leadership is about recognizing, understanding, and solving for shifts in your industry before everyone else.
One way to do that is to become a real-time source of the latest data and trends that are affecting your market.
This can be tough to pull off in some industries.
But in other industries — like retail technology — it can be as simple as conducting a poll of consumers on a regular basis to measure changes in their thinking and actions.
In Action: Klaviyo
Klaviyo publishes a wealth of data they’re able to gather from their CRM into a weekly “Consumer Pulse” series that helps keep B2C marketers abreast of trends. And, it has the effect of positioning them as irrefutable thought leaders in the process.
It doesn’t stop there. The team then goes on to pluck out the most interesting insights and turn them into timely carousels for their LinkedIn audience. What eye-catching topics are they focusing on these days? At the time of writing, the hot topic is how tariffs are impacting brands.
Explore the full collection: Essential Content Marketing Frameworks for a Zero-Click World
