The Authority Moat Model
Transform Content into Your Company’s Competitive Moat
All of a sudden, content marketing feels like the wild, wild west.
Tactics and channels that worked yesterday are failing today. You find yourself chasing algorithms, scaling volume, and publishing “random acts of content.”
But the future of content marketing isn’t about adding to the noise; it’s about breaking through it.
We help you transform your content program from a prescriptive, volume-based factory into a strategic, compounding content ecosystem built on a transformation narrative that deepens connection with your audience and expands your influence over time.
Our Authority Moat Model turns your unique expertise and worldview into a defensible business asset that drives demand and builds brand – all at the same time.
Schedule a free, no-obligation Authority Moat Game Planning session to discuss your current content marketing strategy and operations, game plan a path to transforming the value of content within your org, and get help navigating the process of building internal alignment and executing The Authority Moat Model.
Request a Free Authority Moat Game Planning Session
Work with Kristen & Tyler
Kristen Rocco
Founder, Bold & Noteworthy Marketing
After 15+ years setting content strategy and leading teams in organizations of all sizes, Kristen now helps B2B clients turn scattered content into category-defining strategy that fuels pipeline, aligns teams, and positions brands as a market leader.
Tyler Hakes
Principal, Optimist
Tyler is the strategy director and principal at Optimist. He’s been helping startups, agencies, and corporate clients achieve growth through strategic content marketing and SEO for nearly 20 years.
The Authority Moat Methodology
Phase 1
Define Your Transformative POV
We begin with an excavation process, discovering competitive narratives and mining your expertise for differentiation:
- Industry perspectives
- Proprietary data
- Customer research
- Unique value propositions
- Frameworks
- Processes
Phase 2
Write Your Transformation Narrative
Next, we unpack the full story of transformation. Why is the old way flawed? Why is the new way better? And what will come from adopting this new approach?
Phase 3
Construct the Moat
This phase is dedicated to building the Authority Moat Plan. We turn your Transformative POV into extensible, campaign-worthy assets for your core audiences that both drive demand and build brand.
Phase 4
Deploy the Moat
Together, we build a launch plan that turns strategy into influence.
The initial focus is taking your Authority Moat to market with a campaign centered around the highest-priority problem or audience segment. This is the first time you’ll plant your flag and start to see your brand’s perspective break through.
Phase 5
Expand & Multiply
Each Authority Moat content asset expands your moat of differentiation and defensible positioning within the market. A fully-formed Authority Moat includes a connected universe of assets derived from your Transformation Narrative. Deploy each asset as a campaign, targeting a variety of audience segments or specific pain points.
Ready to Build Your Authority Moat?
While other content leaders flounder in chaos driven by the seismic shifts of AI, you are driving your brand’s story and setting an enduring strategy for the future.
With the Authority Moat Model in place, watch your content build compounding authority and tangible ROI, inspiring trust with your audience in a way that AI never can. And you’ll get all teams finally understanding the value of content marketing because they’re successfully using the playbook you handed them.
We’ll look at where you are today and how the Authority Moat can transform your content strategy for this new era. Then, we’ll help you build the business case for internal alignment and buy in.