The Demand Gen Content Agency that Understands Your Buyers
We help demand gen, marketing, and content teams create next-level content marketing and campaigns that shift industries and shape buying decisions.
Let’s turn your message into pipeline.
High-Performance Content to Power Your B2B Demand Generation Strategy
Best-in-class content assets powering the world’s best lead gen, thought leadership, PPC, outbound, and ABM campaigns.
We’ll help kickstart your funnel with creative that drives qualified leads, nurtures high-value opportunities, and turns influence into revenue growth.
Research Reports & Data Studies
Flagship assets custom-built to reach your ideal customer, generate qualified leads, build trust, and drive demand.
- Data collection
- Data analysis
- Writing
- Design
- Data visualization
Brand & Thought Leadership Content
Turn ideas into influence.
Build measurable brand awareness, affinity, share of voice—and market share. Thought leadership content that tells your brand’s story to the specific audiences you need to reach.
- Executive ghostwriting
- Industry analysis
- Editorials and opinion pieces
Lead Generation Assets
Get x-ray vision for your target account’s most pressing pain points.
Laser-focused content assets that convert potential customers into high-intent MQLs.
- Ebooks
- White papers
- Guides
- Templates
Conversion & Nurture Content
Accelerate your conversion rates, deal flow, and revenue. Assets that help B2B marketing and sales teams close the deal—together.
- Sales sheets
- Competitor comparisons
- Use cases content
- Case studies
- Email marketing
Infographics & Data Visualization
Don’t just tell stories your buyers care about.
Show them.
Custom-designed visual assets that bring home big ideas
- Infographics
- Data visualizations
- Charts and diagrams
- Workflows and timelines
Executive Social & Zero-Click Content
Build authentic connections with B2B buyers on the digital channels where they already spend time.
Zero-click and social-native assets that build relationships with in-market buyers and drive growth.
- Ghostwriting
- Reels
- Carousels
Marketing & Demand Generation Content for
B2B SaaS, Services, & Beyond
“Optimist is the best content marketing agency for startups, period.
I’ve hired them at two companies because they’re experts at combining content and SEO into a strategy that drives real growth.”
Tiffaney Fox Quintana
VP Marketing, Stampli
The Full-Service Content Team Behind the Most Successful Demand Generation Campaigns
We bring demand generation marketing campaigns to life.
End-to-end content support, including:
- Research
- Content strategy
- Content planning
- Content management
- Writing and editing
- Custom design and graphics
- Social content design
- Data visualization
- Editorial design
- Sourced photography
- Operations and project management
- Content repurposing
We plug into your existing content operation and work with your systems and processes.
14X Leads
+1,270% Organic Blog Traffic
Over 12 months, Optimist kickstarted content marketing for Glide and turned their blog into a source of qualified traffic and user sign ups.
5X Inbound Pipeline
+2,000% Organic Traffic Value
Optimist helped Stampli dominate the SERPs for high-impact, business-critical keywords that generate traffic and consistently drive direct sales leads and revenue.
43X Sign Ups
+2,961% Organic Traffic
The Optimist team helped Kubera carve out a high-growth niche in the ultra-competitive world of personal financial software in just 15 months.
Driving Growth in the Metrics that Matter
Better Search Rankings
More Organic Traffic
Scalable Lead Generation
Lower CAC & CPL
Higher MRR
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Polsen
CEO, Plytix
How’s This Sound?
We take a comprehensive approach to driving growth and scaling SaaS businesses.
But we’re not the right fit for every company.
Here’s a quick list of ways to evaluate if Optimist is the right SaaS content marketing team for your needs.
Optimist is a Great Fit for Teams:
- Looking for a strategic partner, not just a vendor
- Measuring content success in demand, pipeline, and revenue—not just traffic
- Who want to own your category narrative, not just participate in it
- Ready to invest in proprietary frameworks and data assets that become your competitive moat
- Who understand that authority-building is a long-term investment with compounding returns
Optimist is Not a Great Fit for:
- Mass-produced blog posts and pennies-per-word content production
- Content that follows industry trends rather than sets them
- Content marketing as a checkbox activity rather than a growth engine
- Competing on volume rather than authority
If this sounds like the kind of help you’re looking for, then let’s discuss a partnership.
Ready to Get Off the Content Treadmill?
Flexible engagements for projects, retainers, and everything in between.
