Full-Service B2B Content Marketing Agency
We Help Content Teams Build Sustainable & Scalable Programs with Unquestionable Impact
It’s time to step off the content treadmill.
Optimist partners with growing companies and enterprise leaders to build authority and drive measurable results.
Leading B2B Content Teams Trust Optimist
Optimist specializes in content marketing for B2B technology & software companies, including fintech, HR tech, health tech, retail tech, business automation, developer tools, marketing technology, and more.
“Working with Optimist is fantastic.
They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”
Ana Camarena
Content Writing Manager, Semrush
Nice Words, But What About the Numbers?
14X Leads
+1,270% Organic Blog Traffic
5X Inbound Pipeline
+2,000% Organic Traffic Value
43X Sign Ups
+2,961% Organic Traffic
“Optimist stood out with their full-service approach — from strategy to design and publication.
Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”
Brian Glassman
Director of SEO, DreamHost
High-Performance Content & Campaigns that Generate Awareness, Demand, Leads, & Revenue
Brand & Thought Leadership
Cash in on your team’s expertise with expert-driven articles, posts, carousels, and more.
- SME interviews
- Content planning
- Articles
- Social content
Demand Gen & Awareness
Build buyer influence with targeted campaigns and precision-crafted content.
- Campaign content
- Data stories
- Visual assets
- Customer stories
Sales, Leads, & Conversions
Turn pipeline into revenue with conversion-focused content.
- Sales sheets
- Competitor content
- Use cases
- Case studies
SEO & Organic Growth
Scale inbound traffic and conversions with search-optimized content written for humans.
- Keyword strategy
- Website optimization
- Content planning
- Articles
- Landing pages
Retention & Referrals
Strengthen relationships to improve retention and expand key accounts with content that resonates with your existing customers.
- Spotlights
- Tutorials
- Technical articles
- Knowledge base
Social & Zero-Click
Grow your audience with platform-native content that breaks the algorithm (in the good way).
- Reels
- Carousels
- Ghostwriting
- Repurposing
“Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
Values Over Everything
Optimist was founded on four core values—and they shape our work and our operations.
Do What’s Right.
Never compromise on the things that matter.
Be Human.
Show empathy and create for people first.
Ask Why.
Start with strategy, execute with purpose.
Give a Sh*t.
Treat it like your own business.
Don’t Waste Cycles Finding Creative Talent.
Working with us means you’ll get a world-class content team hand-picked our network of hundreds of vetted, expert strategists, writers, editors, and designers.
Incredible Talent, Enter Here
We’re always looking for exceptional freelance writers, editors, designers, and strategists with a proven track record and impeccable taste.
Content Marketing Community
Top of the Funnel is a place to learn, network, and share work and referral opportunities.
Join hundreds of strategists, writers, designers, analysts, managers, and content marketers in our free growth community for all things content marketing, inbound, and SEO.
Marketing
Strategic Content Marketing: A Recipe for Growth
Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done is--supposedly--to simply fling the noodles at the wall. If the pasta doesn’t stick, it's said to need...
SEO
How to Build a Growth-Focused Search Strategy for Every Stage of the Funnel
This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to our website. (Cue 🙄) But, I’m not a designer. So I went to Google. “How to do web design for...
Agency Journal
Agency Journal: Dispatches from Inner-Workings of a Content Marketing Agency
Blogs Are Dead. Long Live the Blog. Published by Tyler Hakes on April 24, 2025 Content marketing is in an existential crisis. You can feel it. I can feel it. The things that worked consistently for years and decades are now less solid. The playbooks that nearly every...
Ready to Get Off the Content Treadmill?
Flexible engagements for projects, retainers, and everything in between.
