The Data-Driven Content Marketing Agency that Knows Retail Tech
You help brands grow by obsessing over the customer experience.
We help you grow by providing scalable content support.
Optimist is the retail tech content marketing agency that builds proprietary frameworks and benchmark reports—turning your content from a cost center into the authority that shapes how retailers buy technology.
Strategic Content to Power Your B2B Retail Tech Marketing Strategy
We partner with innovative ecommerce and retail technology companies to reach retailers, restaurants, and brands.
Best-in-class content assets that showcase your expertise with proven results.
Demand Gen & Brand Awareness Campaigns
Build buyer influence with targeted campaigns and precision-crafted content.
We help B2B marketing teams build high-impact content assets to power their campaigns, shape industry thinking, and influence executive decision-making.
- Campaign content
- Ebooks
- White papers
- Data studies
- Visual assets
- Customer stories
Brand & Thought Leadership Content
Transform your team’s expertise into poignant, punchy, and powerful assets.
We use your best ideas to tell great stories and craft executive-level content built to get into the feeds, inboxes, and minds of your target audience.
- Industry analysis
- Trends and predictions
- Editorials and opinion pieces
- Executive social
Sales, Leads, & Conversion Assets
Turn audience into pipeline and pipeline into revenue.
We arm your sales team with the assets they need to improve win rates, accelerate sales cycles, and drive sales. Full-funnel content for every stage in the buyer journey.
- Sales sheets
- One-pagers
- Competitor comparisons
- Use cases content
- Case studies
Organic Growth &
SEO Content
Scale inbound traffic and conversions with search-optimized content written for humans.
From keyword research to topic cluster strategy, we’re experts at building bullet-proof content that helps your brand stand out in the SERPs and AI outputs.
- Keyword research
- Topic cluster development
- Content optimization
- Evergreen articles
- Product-led guides
- Lists and round ups
Retention & Referrals
Strengthen relationships, improve retention, and expand key accounts with content that resonates with your existing customers.
We create authority-building resources that drive results for your customer marketing and lifecycle campaigns.
- Spotlights
- Tutorials
- Technical articles
- Knowledge base content
- Integration and co-marketing
Zero-Click & Social Content
Grow your audience with platform-native content that breaks the algorithm
(in the good way).
From content repurposing to social-first strategies, we help content teams keep up with constant content needs in the omnichannel world.
- Ghostwriting
- Reels
- Carousels
Deep Industry Expertise: Commerce, Retail, & B2B Tech
With decades of expertise, Optimist doesn’t just understand retail tech—we create the frameworks and research that define how the industry thinks about omnichannel, unified commerce, and customer experience.
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Polsen
CEO, Plytix
Full-Service Agency for Retail Tech Brands
Optimist, builds frameworks that retailers reference, and content that influences RFPs.
If your goal is to position your brand as the definitive voice in retail innovation, we can help.
End-to-end content support, including:
- Research
- Content strategy
- Content planning
- Content management
- Writing and editing
- Custom design and graphics
- Social content design
- Data visualization
- Editorial design
- Sourced photography
- Operations and project management
- Content repurposing
We plug into your existing content operation and work with your systems and processes.
“Optimist checks all the boxes:
Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”
Keriann Strickland
CMO, Submittable
5X Lead Volume
+266% Traffic
Optimist helped Plytix drive nearly 4X growth in traffic and 5X growth in leads. Content marketing and SEO is now their #1 channel for growth.
3X Pipeline
2X Organic Traffic
Following their Series C, Optimist helped Popmenu scale inbound traffic and pipeline with targeted, tactical content for restaurant operators & franchise owners.
+244% Organic Traffic
We helped Contentstack become a leader in the Content Experience vertical as the de facto headless CMS for omnichannel retailers.
We Help Ecommerce & B2B Retail Tech Businesses Impact the Metrics that Matter
Better Search Rankings
More Organic Traffic
Scalable Lead Generation
Lower CAC & CPL
Higher MRR
How’s This Sound?
We take a comprehensive approach to driving growth and scaling SaaS businesses.
But we’re not the right fit for every company.
Here’s a quick list of ways to evaluate if Optimist is the right SaaS content marketing team for your needs.
Optimist is a Great Fit for Teams:
- Looking for a strategic partner, not just a vendor
- Measuring content success in demand, pipeline, and revenue—not just traffic
- Who want to own your category narrative, not just participate in it
- Ready to invest in proprietary frameworks and data assets that become your competitive moat
- Who understand that authority-building is a long-term investment with compounding returns
Optimist is Not a Great Fit for:
- Mass-produced blog posts and pennies-per-word content production
- Content that follows industry trends rather than sets them
- Content marketing as a checkbox activity rather than a growth engine
- Competing on volume rather than authority
If this sounds like the kind of help you’re looking for, then let’s discuss a partnership.
Ready to Get Off the Content Treadmill?
Flexible engagements for projects, retainers, and everything in between.
