About Optimist

We Don’t Do Commodity Content. We Build Authority.

Most agencies are still selling yesterday’s playbook: churn out blog posts, chase keywords, report on vanity metrics. We don’t.

Optimist helps B2B category challengers and market leaders seize the narrative, own their market, and build content engines that help them differentiate and dominate.

We work with growth-stage and enterprise brands in fintech, retail tech, HR tech, health tech, and beyond. We believe content should be the core of marketing and GTM strategies. That’s why we build proprietary frameworks, benchmark reports, and data-driven content assets that help brands stand out, establish authority, and drive measurable results.

Our Philosophy: All Content is Not Created Equal

Get off the content treadmill.

We help teams create strategic content marketing that drives affinity, demand, and revenue.

The digital landscape has shifted. SEO alone isn’t enough, and “being cited” in LLMs isn’t the goal. True leaders win by shaping conversations, influencing narratives, and building authority that defines your industry.

We believe:

  • Great content is an asset, not a cost.
  • Frameworks beat fluff. Proprietary models, benchmark data, and original insights create authority.
  • Narratives drive markets. The brands that shape the conversation win. Period.
  • Consistency + strategy + data = lasting market leadership.

How We Work

We’re a team that feels like part of your team.

Our process is built to plug right into your existing team, augment your existing workflows, and align perfectly with your stakeholders for every step of the content process.

Here’s what to expect when working with Optimist:

  1. Strategic Discovery: We learn about the business, your goals, your needs, and how we can serve your team best.
  2. Workflow Architecture: We mold our process to fit your team. From hand-offs and approvals to CMS, we make sure we map out the full, end-to-end content process to eliminate headaches and scale without creating gaps in the operation.
  3. Tight Alignment: We work together—literally. Shared Slack channels, account access, and deep integration with your team is how we stay aligned, in sync, and on target. We even work directly with your internal stakeholders and SMEs to build deep brand expertise.
  4. Execution & Iteration: Minimal hand holding, maximum execution and accountability. Our team offloads every possible task we can. We operate as an autonomous team you’ve hired to run content (because we are—and you have). We report back on metrics and stay plugged in to evolution and shifts happening in the business.

Our Services

Optimist is a full-service content marketing agency that helps teams with everything from content strategy, writing, and design to reporting and analytics.

Content Strategy

  • Positioning and messaging development
  • Content roadmaps and editorial strategy
  • SEO + AEO strategy (search and generative AI visibility)
  • Content campaign planning

Data and Insights

  • Survey creation
  • Data collection
  • Data analysis

Content Creation

  • Content planning
  • Briefs, outlines, and research
  • Content writing
  • Copy and brand editing

Content Design

  • Custom graphics and visual content
  • Data visualizations and data content
  • Editorial design
  • Motion graphics and reels

Content Optimization, Repurposing & Atomization

  • Social content
  • Content refresh and optimization
  • Content consolidation and pruning

Content Ops

  • Content workflows
  • Stakeholder engagement and management
  • SME interviews
  • Content admin and production

Reporting and Analytics

  • Content reporting and custom dashboards
  • Content cannibalization analysis
  • Content opportunity analysis
  • Content competitor analysis
  • Attribution and measurement

What We Deliver: Content Types & Capabilities

The Optimist team has deep expertise in a wide variety of content deliverables, assets, and campaigns to support the entire funnel.

SEO & AI Content

  • Long-form, search and AI-optimized content
  • Tactical guides and product-led content
  • Competitor comparisons and BOFU pieces

Thought Leadership Content

  • Data-backed benchmark reports
  • Proprietary frameworks and playbooks
  • SME-backed thought leadership articles and guides
  • Trends, predications, and forecast content

Demand & Lead Generation Content

  • White papers and ebooks
  • Original studies and research reports
  • Email and campaign content
  • Case studies and customer spotlights

Social, Short-Form, & Zero-Click Content

  • Executive social content
  • Long-form social posts
  • Visual social content
  • Reels, stories, and motion graphics

Sales & Enablement Content

  • One-pagers and data sheets
  • Competitor teardowns and battle cards
  • Partner marketing content
  • Use case content

Who We Partner With

From Series B startups scaling into new markets to enterprise leaders expanding globally, Optimist specializes in helping B2B technology and software companies prove ROI and scale content into a true growth engine.

We have demonstrated and a strong track record with companies in a wide range of industries and verticals:

  • Fintech and financial services
  • HR and benefits tech
  • Healthcare and health tech
  • Retail tech and ecommerce
  • Business and financial automation software
  • Developer tools, SDKs, and web hosting
  • Marketing and sales technology

Our Track Record is Unmatched

Optimist has a deep track record (nearly 10 years) of proven expertise scaling content creation, driving growth in traffic and conversions, and generating massive ROI.

Some highlights from our client work:

  • HelloSign: Scaled organic traffic by 1,300%, leading up to acquisition by Dropbox (Read case study)
  • DreamHost: Built a content engine to scale production and support 100+ new assets per month across their blog (6 languages) and 7 social channels (Read case study)
  • Stampli: 10x page-1 SEO rankings, 2,000% increase in organic traffic value, 400% lift in MQLs and conversions
  • Glide: 12x traffic growth and 14x leads attributed to content
  • Kubera: 2,961% increase in organic traffic, 4,200% increase in product sign ups
  • Plytix: 757% increase in traffic and MQLs; content #1 driver of leads and pipeline
  • Pixelcut: 43X blog traffic growth in just 9 months

Read all of our case studies for more success stories.

Who We Are

Optimist isn’t a revolving door of juniors learning on your dime. We’re a senior team of strategists, operators, and creators who’ve been in the trenches building growth engines for some of the fastest-growing and most influential B2B companies in the world.

We also built one of the world’s largest communities of content marketers (5,000+ members) because we don’t just practice this craft—we lead it.

Meet our your new content team.

Recognition & Reach

Optimist and our team include industry-leading experts on content strategy and content marketing. Our words, ideas, systems, frameworks, and case studies have been featured by leading industry publications, podcasts, and events.

FAQs

What industries does Optimist serve?

Optimist specializes in B2B software and technology. Verticals include fintech, retail tech, HR tech, and health tech.

What makes Optimist different from other agencies?

We’re not a generic content agency that sells blog posts like widgets. We build high-performing content assets to scale business growth, drive leads and MQLs, and grow pipeline across search, social, and owned channels.

And we have a track record of massive content wins to prove it.

Do you help with both thought leadership and demand generation content?

Yes. Our team has expertise helping demand teams drive attributed leads and pipeline by creating expert-led content as well as data-backed research, benchmark reports, and original data studies.

How do you measure success?

Our motto: Follow the money. The North Star metric we care about is as close to revenue as we can measure. From there, we work backward to build a full array of KPIs and leading indicators that help us measure success, identify opportunities, and optimize strategy.