Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Kubera, a consumer financial SaaS for high net worth individuals, to build a deep and hyper-specific targeted content strategy that would attract niche users looking for a specialized wealth tracking solution.Engagement: ~12+...
Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Glide, a no-code app builder, to build and scale their content marketing strategy and support their PLG motion for driving direct product sign ups.Engagement: ~12 monthsGTM Motion: Product-led growth (PLG)Outcome: 1,200% increase...
Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Stampli, a B2B financial automation tech startup, for 7 years from their Series B to Series D rounds to help continuously evolve their content marketing strategy to align with internal and external changes.Engagement: 7 years...
Mark Myerson | Mar 18, 2025 | Case Study
Visual content plays a vital role in marketing — a fact that marketing professionals know well. Around half of those surveyed by Venngage described visual content as ”very important.” But there’s a problem. Creating high-quality visuals is a challenge for most content...
Tina Harris | Dec 14, 2022 | Case Study
“Because nobody wants to get rich slow.” Yet that’s exactly what Warren Buffett, quoted above, did. And to great success. Since the ripe old age of 11, Buffett has always taken a slow-but-steady approach to investing — an approach that he put to the test in a...
Tyler Hakes | Jun 28, 2021 | Articles, Case Study, SaaS
A while back, a SaaS client approached us about their content marketing and lead generation strategy. They recently launched their blog and already written some great content, but they weren’t getting any traffic. They’d discovered that great content isn’t...
