Tyler Hakes | Jun 28, 2021 | Articles, Case Study, SaaS
A while back, a SaaS client approached us about their content marketing and lead generation strategy. They recently launched their blog and already written some great content, but they weren’t getting any traffic. They’d discovered that great content isn’t...
Emily Bauer | Jun 3, 2021 | Articles, Content Marketing, Marketing
Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you’re cooking spaghetti, one way to tell if it’s done is–supposedly–to simply fling the noodles at the wall. If the pasta doesn’t stick,...
Tyler Hakes | May 8, 2020 | Articles, B2B, Marketing
There’s a paradox of opportunity happening right now for B2B technology companies. Many teams are being forced to cut back on marketing and lead generation efforts due to uncertainty. According to a survey from the B2B Marketing Zone, more than 60% of marketers expect...
