Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Contentstack to power their thought leadership and demand generation strategy, helping them establish themselves as leaders in headless architecture, digital experience, and microservices.Category: Headless CMS, content...
Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Popmenu after they raised their Series C to help define and jumpstart their content marketing strategy. We helped them build authority within the notoriously difficult and fragemented restaurant space and 3x their...
Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Plytix to develop a demand generation strategy to help educate customers on the value of Product Information Management (PIM), establish key jobs to be done, and communicate the specific benefits of Plytix’s product for...
Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Kubera, a consumer financial SaaS for high net worth individuals, to build a deep and hyper-specific targeted content strategy that would attract niche users looking for a specialized wealth tracking solution.Engagement: ~12+...
Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Glide, a no-code app builder, to build and scale their content marketing strategy and support their PLG motion for driving direct product sign ups.Engagement: ~12 monthsGTM Motion: Product-led growth (PLG)Outcome: 1,200% increase...
Tyler Hakes | Dec 29, 2025 | Case Study
Case Study SummaryOptimist worked with Stampli, a B2B financial automation tech startup, for 7 years from their Series B to Series D rounds to help continuously evolve their content marketing strategy to align with internal and external changes.Engagement: 7 years...
