Tyler Hakes | Aug 1, 2022 | B2B, SaaS, Uncategorized
Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was...
Tyler Hakes | May 8, 2020 | Articles, B2B, Marketing
There’s a paradox of opportunity happening right now for B2B technology companies. Many teams are being forced to cut back on marketing and lead generation efforts due to uncertainty. According to a survey from the B2B Marketing Zone, more than 60% of marketers expect...
Tyler Hakes | Apr 11, 2018 | Agency Journal, B2B, Case Study
One year ago, we launched Optimist. The vision was pretty straight-forward: A full-service content marketing agency that works with clients on a monthly retainer. Our goal is to grow it to $1.5 million annual run rate in 2018. In our first year, we made a pretty big...
Tyler Hakes | Mar 6, 2018 | B2B, Marketing, SaaS, SEO, Startups
When it comes to building a startup, growth is king. Close second? Recurring revenue. Especially in the world of SaaS companies, having a steady stream of monthly and annual revenue is the hallmark of success. So, imagine building a business and scaling it to $50MM...
Tyler Hakes | Feb 13, 2018 | B2B, Marketing, SaaS, Startups
If you’ve been on Twitter at all in the last half decade, then you’ve likely heard of Buffer. The social media sharing and scheduling app has been a catalyst for a new paradigm in social media marketing. It allows users to find content or schedule messages to be...
