Emily Bauer | Jun 3, 2021 | Articles, Content Marketing, Marketing
Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you’re cooking spaghetti, one way to tell if it’s done is–supposedly–to simply fling the noodles at the wall. If the pasta doesn’t stick,...
Tyler Hakes | May 8, 2020 | Articles, B2B, Marketing
There’s a paradox of opportunity happening right now for B2B technology companies. Many teams are being forced to cut back on marketing and lead generation efforts due to uncertainty. According to a survey from the B2B Marketing Zone, more than 60% of marketers expect...
Ariel Rule | Feb 2, 2019 | Marketing
Case studies are a key component for helping most companies generate business. The truth is, though, that most case studies out there fail to deliver those leads. The reason for this? Many of them are just a short synopsis with a few screenshots, some data, and the...
Tyler Hakes | Mar 6, 2018 | B2B, Marketing, SaaS, SEO, Startups
When it comes to building a startup, growth is king. Close second? Recurring revenue. Especially in the world of SaaS companies, having a steady stream of monthly and annual revenue is the hallmark of success. So, imagine building a business and scaling it to $50MM...
Tyler Hakes | Feb 13, 2018 | B2B, Marketing, SaaS, Startups
If you’ve been on Twitter at all in the last half decade, then you’ve likely heard of Buffer. The social media sharing and scheduling app has been a catalyst for a new paradigm in social media marketing. It allows users to find content or schedule messages to be...
Tyler Hakes | Nov 14, 2017 | Content Marketing, Marketing
“Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from...
