Tyler Hakes | Aug 28, 2017 | Content Marketing, Guides, Marketing, SEO
Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. After all, all you have to do is write stuff and post it on your website–right? Of course, that’s an incredible simplification. Much, much more work and...
Tyler Hakes | Aug 4, 2017 | Content Marketing, Marketing
All great content marketing has one thing in common. It speaks to a specific audience. It addresses their needs. It solves their problems. In order to accomplish this, we need to first understand our prospective buyer and the dimensions that make them unique. We need...
Tyler Hakes | Feb 28, 2017 | Content Marketing, Marketing
Hiring a content marketing agency can be scary as hell. I know because I’ve been on the other side of the table. I’ve been the one talking to agencies, holding a bag of money, trying to decide where to place my bet. It was nerve racking. Every agency promised me the...
Tyler Hakes | Jan 3, 2017 | Content Marketing, Marketing
Too many people simply “do content marketing.” There’s no strategy behind it. It’s not tied into the business in any real sense. It’s just an item on the to-do list that they keep doing each and every week, without ever getting much from it. And if that’s what...
Tyler Hakes | Jan 2, 2017 | Content Marketing, Marketing
Many companies invest thousands of dollars in creating incredible content for their website, blog, or social media accounts. They labor over the words and images, adding in detail and testing headlines. But they never see results. It just keeps costing them money....
Tyler Hakes | Nov 28, 2016 | Case Study, Marketing, SEO, Startups
A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story… My friends at College Raptor had just raised a Series A round for their incredible college matching technology. And the CEO asked...
