Tyler Hakes | Jul 14, 2023 | B2B, SaaS, SEO
This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to our website. (Cue 🙄) But, I’m not a designer. So I went to Google. “How to do web design for...
Emily Bauer | Nov 4, 2022 | Content Marketing, SaaS
SaaS content marketing isn’t just about updating your blog once in a while. (At least, strategic content marketing isn’t.) From research, strategy, and ideation to writing, designing, and distribution, there is a ton of work that takes place behind the scenes to...
Tina Harris | Aug 25, 2022 | SaaS
No matter where your company exists in the SaaS space, most marketing and business leaders share a common goal: to get more people discovering and signing up for their services. Ideally, without paying an arm and a leg for traffic that may or may not even...
Emilie Bertrandon | Aug 10, 2022 | Content Marketing, SaaS
Picking just a few companies to present them as good SaaS content marketing examples was not an easy task. There are so many good examples out there, that this list could go on forever, but for now, let’s focus on 4 companies that really stand out....
Tyler Hakes | Aug 1, 2022 | B2B, SaaS, Uncategorized
Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was...
Tyler Hakes | Jun 28, 2021 | Articles, Case Study, SaaS
A while back, a SaaS client approached us about their content marketing and lead generation strategy. They recently launched their blog and already written some great content, but they weren’t getting any traffic. They’d discovered that great content isn’t...
