Generative Engine Optimization Services
That Help B2B Tech & SaaS
Win Recommendations & Citations from LLMs

No, SEO is the foundation GEO sits on — AI models retrieve from indexed pages, and the index still rewards the same fundamentals (page authority, content depth, technical health, internal linking).

What’s changed is that ranking alone no longer guarantees a click.

You can rank #1 and still lose the deal because the AI Overview above you recommended a competitor by name. The right framing isn’t SEO vs. GEO — it’s one organic engine that has to win on both surfaces simultaneously.

That’s what Optimist’s CORE Framework is for.

You should use one provider for both GEO and SEO.

GEO and SEO share the same underlying content, overlapping site architecture considerations, and the related brand signals. Running them separately creates coordination overhead, conflicting recommendations, and fragmented measurement.

A unified GEO + SEO strategy ensures your content is optimized for both channels simultaneously, ranking in Google and getting recommended in AI answers. Pipeline attribution spans the full organic discovery surface.

Splitting them across two agencies almost always results in one channel being treated as an afterthought or the two strategies competing and potentially cannibalizing one another.

GEO is a revenue channel, not a branding exercise.

The right GEO agency should drive measurable inbound leads and pipeline from AI search, not just “brand visibility.”

Strong GEO programs produce results like increased AI-referred conversions, growth in ChatGPT and Perplexity-sourced revenue, and improved recommendation rates in competitive category queries.

It’s not uncommon to see 10-20x growth in these metrics, but realistic benchmarks depend on your category and starting position

Expect to see early signals within 1-2 months and compounding results over 6-12 months as AI models build confidence in your brand as a trusted source.

GEO can produce results faster than traditional SEO because you’re not waiting to climb rankings against entrenched competitors.

Some strategies, like problem-space expansion and content restructuring for AI recommendation, can drive measurable increases in AI-referred conversions within 1-4 months.

Longer-term strategies like first-party data programs and comprehensive entity optimization build compounding advantages over 6-12 months.

The key variable is your starting position: if you already have strong content and domain authority, GEO can unlock AI visibility quickly by restructuring what you already have. If you’re starting from scratch, expect a longer ramp.

Optimist offers GEO as a standalone service for companies that already have a strong SEO program in place.

That said, we recommend the integrated approach because GEO and SEO reinforce each other — the same content, site architecture, and authority signals drive performance in both channels. If your existing SEO agency is delivering results, we can layer GEO on top without disrupting what’s working.

Optimist tracks AI visibility, AI-referred sessions, and conversions for all major AI surfaces — ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude.

We monitor share-of-voice (how often your brand appears and is recommended vs. competitors in category queries), recommendation quality, and the accuracy of how AI models describe your brand. Everything ties back to pipeline: AI-referred leads and revenue, not just visibility metrics.

Optimist’s sweet spot is Series A to Series B B2B tech and SaaS companies designing their organic engine fresh.

But we’ve worked with brands from growth-stage startups through public companies above $500M ARR.

The deciding factor isn’t company size — it’s whether AI search is relevant to your buyers and whether you have a team capable of executing briefs.

If your target customers are using ChatGPT, Perplexity, or Gemini to research solutions in your category, GEO matters regardless of your current ARR.

Not as a standalone product, but every engagement starts with diagnostic work.

The free Organic Revenue Opportunity Report is our diagnostic snapshot — a custom benchmark of your AI visibility across all five major models, your competitive positioning, and a 24-month forward projection of contestable pipeline.

The paid CORE Analysis & Roadmap is the full assessment plus the prioritized roadmap your team executes.

After either one, you can keep the deliverables and take the roadmap in-house, or move into an ongoing engagement with us.