Full-Service SEO that Drives Real Business Growth
Optimist builds end-to-end organic growth programs for B2B tech and SaaS companies.
Technical SEO, strategy, content production, link building, and AI search visibility focused on pipeline, leads, conversions and revenue (not traffic reports).
Turning SEO Into Customers Since 2016
100+ Clients, from Startups to Public Companies
You Know SEO Should Be Your Top Channel
But You Don’t Have a Team to Run It
Most companies that come to Optimist for full-service SEO are in the same spot.
There’s real demand in the category. Buyers are researching in Google and asking ChatGPT for recommendations every day but no one inside the company with the time or the specialty to capture it.
The content backlog grows.
The technical fixes sit in a ticket queue.
Hiring an SEO team takes months and locks in headcount before you know the channel works.
Most agency retainers turn into a black box: Activity reports, vague deliverables, a six-month contract, and a strategy deck that never quite becomes published pages.
Full-service SEO at Optimist works differently. We work alongside your team to run the entire program and drive execution across the action items that matter for your business.
Clear pricing, concrete monthly deliverables, and no long-term contract locking you in.
The Complete Organic Revenue Engine (CORE) Framework
Our CORE Framework is a proven methodology for driving GEO and SEO performance across 21 factors to guide strategy, prioritization, and execution.
We’ve used this framework to help nearly 200 B2B clients identify key SEO opportunities, clarify their roadmap, rank in search, get recommended by LLMs, and capture more inbound demand.
Full-Service SEO that Drives Real Growth
Full-service SEO covers every part of the organic channel. From strategy and keyword research to technical SEO, content creation, on-page optimization, link building, AI search optimization (AEO/GEO), and performance reporting.
Delivered end to end by our team.
SEO Strategy & Keyword Research
We build SEO programs designed to capture high-intent buyers at every stage of their research.
Our approach combines technical excellence with strategic content to dominate the SERPs and prompts that matter most to your pipeline.
AI Search Optimization (AEO/GEO)
Your buyers are increasingly turning to AI tools like ChatGPT and Perplexity for product research. We make sure your brand is discovered and recommended in these AI-powered search experiences, not just traditional Google results.
- AI search discovery strategy across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Content structuring so AI models recommend your brand to buyers
- Schema markup and entity optimization
- AI-referred pipeline tracking and share-of-voice monitoring
Pipeline-Focused Content Strategy
We help your team create content that moves buyers through your funnel — from early-stage problem awareness to product evaluation and conversion.
Every piece and page is optimized for both search engines and AI, with clear attribution to pipeline impact.
- Full-funnel content strategy mapped to buyer journey stages
- SEO content production optimized for both search engines and AI surfaces
- Conversion-focused landing pages, case studies, and comparison content
- Reporting and attribution connecting content to pipeline and revenue
Technical SEO
The work that decides whether anything else pays off.
We ship technical and on-site improvements or create written specs your developers can execute without translation.
- Crawlability and indexation
- Site architecture
- Core Web Vitals and page speed
- Duplicate-content cleanup
- Redirects and canonical hygiene
- Schema and structured data
We also help navigate migrations and redesigns, URL mapping, redirect plans, and pre/post-launch verification so a relaunch never torches your rankings.
Content and On-Page Optimization
Your existing pages are usually the fastest wins.
Optimist audits your existing pages and content to identify high-impact opportunities to improve rankings, AI visibility, and conversion.
- Optimized titles, metas, headings
- Internal link structure
- Page structure, extractability, and answer-first formatting
- Narrative structure and clarity
- Evidence and authority signals
- AI search discovery strategy across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Content structuring so AI models recommend your brand to buyers
- Schema markup and entity optimization
- AI-referred pipeline tracking and share-of-voice monitoring
Link Building & Authority
Off-site mentions and backlinks are among the strongest inputs to both traditional rankings and AI recommendations, so this work feeds both sides of the engine.
Authority signals that hold up:
- Targeted link placements on relevant sites
- Original data collection and analysis
- Off-page strategies
SEO Measurement and Reporting
You’ll never get a rankings PDF and a shrug.
Optimist reports on the outcomes your leadership team uses to measure growth.
- Organic-sourced leads
- Signups, pipeline
- Revenue
Alongside the leading indicators:
- Rankings
- Traffic
- AI visibility (brand mentions and citations)
Delivered as a monthly executive scorecard built from Google Search Console, GA4, and Optimist’s own AI visibility tracking. You always know what shipped, what moved, and what’s queued next.
“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”
Morten Poulsen
CEO, Plytix
Expert-Led Strategy + AI-Accelerated Execution
Most agencies won’t tell you who actually touches your account. Optimist is different.
You work directly with Tyler Hakes, the founder of Optimist and an organic growth expert with nearly 20 years of expertise.
Tyler leads strategy, planning, and prioritization.
Human-led, AI-assisted production and execution keeps us moving fast without letting quality slip.
Your team always gets final say on approvals and publication.
SEO Services Built for Your Business Goals
Strategy, planning, briefs, implementation specs, and reporting are built into every engagement.
SEO Audit & Analysis
See where you stand today.
Start with a clear picture of your brand’s AI and search visibility.
We do a deep dive into how you show up and the specific factors shaping share of voice within your industry:
- AI visibility across key models
- Visibility breakdown by topic and models
- Fan-out queries
- Citation patterns
- CORE audit across 21 key visibility factors
SEO Strategy & Roadmap
Turn insights into action.
We build a data-driven roadmap of the exact moves you need to take to improve your brand’s visibility, capture more market share, and drive more leads and revenue.
6-12 month plans include prioritized work across:
- Technical and on-page work
- Content creation
- Website and content optimization
- Messaging alignment
- Third-party presence
SEO Consulting
Fractional support on strategy, reporting, and execution.
Work with us to execute the roadmap, answer questions, identify new growth opportunities, and drive business outcomes.
Month-to-month retainers include:
- Hands-on execution support
- Project planning and roadmap management
- Regular strategy calls
- Custom monthly organic performance reporting
- Weekly AI visibility tracking
- Shared Slack
Starts at $3,000/mo
10+ Years of Full-Service SEO that Drives Real Business Results
14X Leads
+1,270% Organic Blog Traffic
Over 12 months, we kickstarted content marketing for Glide and turned their blog into a source of qualified traffic and user sign ups.
5X Inbound Pipeline
+2,000% Organic Traffic Value
We helped Stampli dominate the SERPs for high-impact, business-critical keywords that consistently drive direct sales leads and revenue.
43X Sign Ups
+2,961% Organic Traffic
Our team helped Kubera carve out a high-growth niche in the ultra-competitive world of personal financial software in just 15 months.
B2B Tech AEO
49x LLM Revenue
26x LLM Referral Traffic
We helped this large B2B tech client reset their content strategy to drive major growth in AI visibility and referral revenue & traffic from LLMs
Retail AEO
13x LLM Revenue
Our team helped a retail client dominate ChatGPT, Perplexity, and Claude by creating targeted, strategic, and structured category content that led to product recommendations & revenue.
Fintech AEO
8x Conversions from LLMs
25x LLM Referral Traffic
This fintech client achieved massive growth in LLM referral traffic and conversions in just 6 months.
“Having experts like you handling the nitty-gritty made me way more effective, and honestly, it was a lifesaver.”
Hussam AlMukhtar
Head of Demand Generation, ScreenMeet
We Help B2B Companies Win SEO and AI Search
Increased SEO & AI Visibility
More Inbound Traffic
Scalable Inbound Lead Generation
Lower CAC & CPL
Predictable MRR Growth
FAQs About Full-Service SEO
Here are some of the most common questions we hear about choosing the right SEO partner.
What do full-service SEO services include?
Full-service SEO includes everything the organic channel needs: Strategy and keyword research, technical SEO, content strategy, on-page optimization, link building and authority, AI search optimization (AEO), and performance reporting.
At Optimist, all of it is delivered under one retainer, with a fixed number of monthly deliverables and flexible monthly scope determined by the strategy, performance data, and needs of the business.
How much does full-service SEO cost?
Serious full-service SEO retainers typically run $3,000–$15,000+ per month depending on scope and competitive intensity.
All Optimist retainers are month-to-month.
What deliverables do we actually get each month?
Optimist retainers include a fixed number of projects and deliverables each month, but the specific mix flexes to fit the needs of the strategy. We provide guidance and direction, but your team handles the actual implementation.
A common $5,000 a month engagement with Optimist includes up to eight projects, which means page specs, schema, content briefs, research, and implementation plans that guide your team’s execution of articles, refreshes, landing pages, link placements, technical sprints, schema deployment, and more.
Who actually does the work on our account?
Tyler Hakes — Optimist’s founder, with 100+ B2B tech engagements since 2016 — leads strategy and the calls directly.
We build a custom team from our network of expert freelance writers, editors, designers, and strategy for any support needed beyond Tyler’s capacity.
Do you use AI to produce content?
Yes, we use custom AI pipelines throughout the content and editorial process. Every deliverable gets human editorial review, every claim is fact-checked against sources, and you approve everything before it publishes.
You get the speed without the slop.
How long does full-service SEO take to show results?
SEO and AEO investments drive measurable results in 1–3 months and compound over 6–12.
The early wins usually come from technical fixes and optimizing existing pages already ranking in striking distance; net-new content and authority building compound over the following quarters.
Your roadmap sequences the fast wins first, and the monthly scorecard tracks movement from month one.
Is there a contract minimum? What happens if we cancel?
Every Optimist retainer is month-to-month with no minimum commitment (30-day notice to cancel).
If you cancel, you keep everything: the roadmap, all published and in-progress content, links earned, schema, dashboards, and data.
Does full-service SEO include AI search (AEO/GEO), or is that separate?
AI search optimization is included as a central part of all Optimist engagements.
AEO (also called GEO) and SEO share the same underlying levers: Content, structure, entities, and authority. Every retainer benchmarks and tracks your AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews as part of the standard reporting.
Can you work with our in-house marketing team?
Yes, Optimist embeds in your Slack and project tools and runs the parts your team doesn’t.
Some clients keep thought leadership in-house while we run SEO/AEO content and technical work, others hand over the whole channel. If your team can execute everything and you only need strategy and specs, the advisory track is the better-fit engagement — see the SEO consulting page.
Do you do local SEO or ecommerce SEO?
We’re not the right pick for local-first businesses (multi-location, Google Business Profile-driven), and for consumer ecommerce we’ll tell you honestly on the first call and point you to a better-fit partner if needed.
What's the difference between full-service SEO and hiring an SEO consultant?
A consultant gives you judgment — strategy, roadmaps, briefs, and specs your own team executes.
Full-service gives you capacity — the same strategy plus the execution: Writing, publishing, links, and technical work done for you.
The deciding question is whether you have people who will actually ship the work.
If yes, consulting costs less and keeps your team in control (from $3,000/month).
If no, full-service is the version where the plan actually becomes published pages and organic growth.
We'll Help Customers Find You, Just Like You Found Us
Schedule a free session with Tyler to discuss your AI search and SEO strategy.
