Tina Harris | Jul 18, 2025 | Uncategorized
Framework Quick Reference When to use this: Traditional website-driven lead gen isn’t working, or you want to capture buying signals where prospects are already engaging without forcing them off-platform. What you’ll achieve: Lead generation directly from...
Tina Harris | Jul 18, 2025 | Uncategorized
Framework Quick Reference When to use this: You have access to industry data or customer metrics that can be turned into benchmarks, and you need a self-qualifying lead generation mechanism. What you’ll achieve: Self-propelling demand engine where prospects...
Tina Harris | Jul 18, 2025 | Uncategorized
Framework Quick Reference When to use this: Buyers are using LLMs to compare products and get recommendations, and you want your product specifically recommended with your preferred positioning at the bottom of the funnel. What you’ll achieve: Train LLMs to...
Tina Harris | Jul 18, 2025 | Uncategorized
Framework Quick Reference When to use this: You need to capture high-intent prospects actively comparing solutions or pricing, and you want comparison insights to inform your entire content strategy. What you’ll achieve: Convert bottom-funnel search traffic by...
Tina Harris | Jul 16, 2025 | Uncategorized
Framework Quick Reference When to use this: You need to rapidly fill the pipeline with qualified leads and can commit to producing high-value virtual or live events with industry experts. What you’ll achieve: Thousands of qualified leads from a single event,...
Tyler Hakes | Aug 1, 2022 | B2B, SaaS, Uncategorized
Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was...
