Tina Harris | Jul 18, 2025 | Uncategorized
This social-focused content marketing framework is light and nimble, just like a butterfly. With this strategy, you don’t have to try to push everyone to your website or badger them with a million retargeted ads to try to get them to convert. Instead, you can rely on...
Tina Harris | Jul 18, 2025 | Uncategorized
Especially in an era marked by so much change, people are clamoring for industry benchmarks. They want to know: How am I doing? Whether it’s lead conversion rates, CSAT scores, or organic traffic numbers, teams and individuals rely on industry benchmarks to assess...
Tina Harris | Jul 18, 2025 | Uncategorized
This BOFU strategy revolves around training LLMs to specifically recommend your product, all while using your preferred positioning. Similar to the AI-based solution seeding framework above, pulling this off begins with identifying content that props up your...
Tina Harris | Jul 18, 2025 | Uncategorized
While SEO has certainly changed, a final strategy that still works on this front is capturing prospects who are close to making a buying decision. That’s when this framework comes into play to help you drive conversions from organic search traffic at the bottom of the...
Tina Harris | Jul 16, 2025 | Uncategorized
Need to pack the funnel, like — tomorrow? One proven framework for capturing a cohort of leads in one fell swoop is the event-led lead gen campaign. You can generate thousands of leads for your business with a single event. And you can qualify those leads by carefully...
Tyler Hakes | Aug 1, 2022 | B2B, SaaS, Uncategorized
Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was...
