The Optimist Approach to Organic Growth
At Optimist, we approach SEO & AEO differently than most agencies.
We don’t just create content or target keywords.
We build the strategy that turns organic visibility into pipeline, across both traditional search and AI.
Every page, post, and paragraph is part of a strategy. It has a job to do—and it’s made with those goals in mind.Â
Search & Discovery Have Changed
89% of B2B buyers now use AI during their purchase journey. They’re asking ChatGPT, Perplexity, and Gemini which vendors to evaluate — before they ever open Google.
That means your old organic strategy is only covering half of the market. You might rank in search and still be completely invisible in the AI responses shaping your buyers’ shortlists.
We help you increase visibility for the new way B2B buyers search, discover, and evaluate.
Strategy First,
Then Content
Strategy should be carefully prescribed — not dictated.
The Optimist approach focuses on first defining the strategy behind the content we’re creating. Carefully digging into the problems, goals, metrics, and KPIs that matter. Then, understanding the buyer and how we can help them meet their goals, while making them think, act, or feel in a way that drives business outcomes.
Every content asset we create is engineered to work within that strategy. It has a job to do, and it’s built with those goals in mind. Whether that means new content targeting gaps, restructuring existing pages for AI citability, or building topical authority across a full cluster, the work always follows the data.
Winning at SEO & AEO is about building a better strategy.
The Complete Organic Revenue Engine (CORE) Framework
The CORE Analysis
Every engagement starts with the CORE Analysis — a structured diagnostic that maps your entire SEO and AEO landscape, scores every opportunity by pipeline impact, and delivers a prioritized execution roadmap.
This isn’t a generic audit.
It’s a revenue-focused analysis built on your actual keyword universe, your competitors, and your buyers’ real queries, across both Google and five AI models.
The CORE Roadmap
Based on the CORE Analysis, we build a comprehensive, end-to-end execution roadmap to guide integrated SEO & AEO strategy focused on maximizing organic pipeline & revenue growth.
Topic Universe
Your complete topic landscape with enriched data, search volume, difficulty, and pipeline value estimates per cluster.
SEO Performance
Your current visibility, rankings, and gaps in search.
AEO Benchmarks
AI visibility analysis across 5 models (ChatGPT, Claude, Perplexity, Gemini, AI Overviews) using realistic buyer prompts mapped to your topic clusters.
Content Inventory
Every existing page scored by quality, funnel stage, AEO readiness, and optimization opportunity
CORE Opportunity Matrix
Page-level optimization actions with priority and impact scoring
Pipeline Forecast
Revenue-impact estimates per cluster based on search volume, AI visibility, conversion rates, and ACV
Content that Solves Problems
Content that generates real business results is carefully planned to align the needs of the buyer with the goals of the business. Then, it’s crafted to meet the reader where they are and move them forward in their journey.
At Optimist, we help clients create content that meets buyers exactly where they’re at and shapes their behavior and perception as they navigate their purchase decision.
Content with Purpose
Our approach is about maximizing the value of every piece of content that we create. Once we have an understanding of what we need to accomplish, then we develop a plan to create the strategic content assets we need to achieve our goals.
Every content asset that we create is engineered to work within the strategy and generate results.
Let's Make a Plan to Crush Your Pipeline Goals
Schedule a free strategy session with Tyler to discuss your organic growth targets.
