SEO Case Studies: Pipeline, Not Just Pageviews

See how Optimist uses strategic SEO frameworks, processes, and systems to help B2B SaaS companies generate up to 43x more inbound pipeline, leads, and product signups.

We build full-funnel SEO & AEO strategies that turn content into customers.

Combination chart showing 16-month growth in LLM revenue and traffic for a B2B tech company.

B2B Tech AEO

49x LLM Revenue

26x LLM Referral Traffic

We helped this large B2B tech client reset their content strategy to drive major growth in AI visibility and referral revenue & traffic from LLMs

Combination chart showing 12-month growth in LLM revenue for a retail company.

Retail AEO

13x LLM Revenue

Our team helped a retail client dominate ChatGPT, Perplexity, and Claude by creating targeted, strategic, and structured category content that led to product recommendations & revenue.

SaaS Content Marketing Case Study

Fintech AEO

8x Conversions from LLMs

25x LLM Referral Traffic

This fintech client achieved massive growth in LLM referral traffic and conversions in just 6 months.

SaaS Content Marketing Case Study
Glide logo

14X Leads from SEO

+1,270% Organic Blog Traffic

Over 12 months, we kickstarted content marketing for Glide and turned their blog into a source of qualified traffic and user sign ups.

SaaS Content Marketing Case Study
Glide logo

5X Inbound SEO Pipeline

+2,000% Organic Traffic Value

We helped Stampli dominate the SERPs for high-impact, business-critical keywords that  consistently drive direct sales leads and revenue.

SaaS Content Marketing Case Study
Glide logo

43X Sign Ups from SEO

+2,961% Organic Traffic

Our team helped Kubera carve out a high-growth niche in the ultra-competitive world of personal financial software in just 15 months.

“Optimist stood out with their full-service approach — from strategy to design and publication.

Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”

Brian Glassman, DreamHost

Brian Glassman

Director of SEO, DreamHost

SaaS Content Marketing Case Study
Glide logo

5X Lead Volume

+266% Traffic

Optimist helped Plytix drive nearly 4X growth in traffic and 5X growth in leads. Content marketing and SEO is now their #1 channel for growth.

PopMenu Case Study
Glide logo

3X Pipeline

2X Organic Traffic

Following their Series C, Optimist helped Popmenu scale inbound traffic and pipeline with targeted, tactical content for restaurant operators & franchise owners.

SaaS Content Marketing Case Study
Glide logo

+244% Organic Traffic

We helped Contentstack become a leader in the Content Experience vertical as the de facto headless CMS for ambitious enterprises.

SaaS Content Marketing Case Study
Glide logo

+6,719% Organic Traffic

Optimist built a content marketing strategy from the ground up for this D2C retailer that’s been operating for over 40 years. In just 20 months, we scaled traffic and conversions 70X.

SaaS Content Marketing Case Study
Glide logo

2.5X Traffic

As Submittable pursued an aggressive growth strategy in the publishing, higher education, and CSR verticals, they worked with our team to build a comprehensive content marketing and SEO plan & doubled traffic in less than 6 months.

SaaS Content Marketing Case Study
Glide logo

+454% Organic Traffic

Optimist worked as part of FairShake’s integrated content, SEO, and linkbuilding strategy to help drive exponential growth and help thousands of consumers navigate the arbitration process.

“From keyword research to cranking out content and even tackling technical SEO audits, I didn’t have to hover or micromanage a thing.

Having experts like you handling the nitty-gritty made me way more effective, and honestly, it was a lifesaver.” 


Hussam AlMukhtar
Head of Demand Generation, ScreenMeet

1,308% Organic Growth in 17 Months

Leading up to their acquisition by DropBox, our team helped HelloSign massively scale inbound traffic and leads.

“We’ve seen major growth in our organic blog traffic and a steep uptick in engagement. Bringing on Optimist has without a doubt allowed us to scale successful content efforts at HelloSign.”

– Claire Murdough, Content Marketing Manager, HelloSign

6X SaaS Sign Ups

SaaS lead generation strategy for driving rankings and traffic with a focus on conversion rates.

Step-by-step breakdown of our content and lead gen strategy for a sales tech SaaS client.

“Optimist is a kick-ass partner. They’re a critical part of the Plytix team. They’ve helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”

Morten Poulsen
CEO, Plytix

3 unicorns, $5 billion in venture capital, and 6 acquisitions walk into a bar…

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    Zero to 100k Organic/Month (In About 1 Year)

    Learn how we helped an ed-tech startup scale from 0 traffic to over 100,000 organic visits per month—in about 1 year!

    “‘Blog and pray’ wasn’t going to be a good approach when I had to talk to the board of directors and investors.”

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