Optimist Team | May 1, 2025 | Agency Journal
Blogs Are Dead. Long Live the Blog. Published by Tyler Hakes on April 24, 2025 Content marketing is in an existential crisis. You can feel it. I can feel it. The things that worked consistently for years and decades are now less solid. The playbooks that nearly every...
Tyler Hakes | Apr 2, 2020 | Agency Journal
For a long time, the Optimist team has been looking for ways to share knowledge and help connect those in our network and our expanded universe with opportunities for growth (and money). The idea is nearly as old as our agency itself. Like most teams, we’ve...
Tyler Hakes | Apr 11, 2018 | Agency Journal, B2B, Case Study
One year ago, we launched Optimist. The vision was pretty straight-forward: A full-service content marketing agency that works with clients on a monthly retainer. Our goal is to grow it to $1.5 million annual run rate in 2018. In our first year, we made a pretty big...
