Writing on Content Marketing, SEO, & Agency Growth
Let’s Talk About “Growth Hacking”
“Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from...
Content Marketing Strategy
Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. After all, all you have to do is write stuff and post it on your website--right? Of course, that’s an incredible simplification. Much, much more work and thought...
How to Craft Insightful User Personas for Content Marketing
All great content marketing has one thing in common. It speaks to a specific audience. It addresses their needs. It solves their problems. In order to accomplish this, we need to first understand our prospective buyer and the dimensions that make them unique. We need...
SEO for Startups: How Content Marketing Drives Organic Growth
If you’re a startup, you probably already know that one of the best marketing channels you can master is search. With the right SEO for your startup, you can bring in hundreds or even thousands of targeted visitors looking for your product or service every day and...
Everything You Should Know Before Hiring a Content Marketing Agency
Hiring a content marketing agency can be scary as hell. I know because I’ve been on the other side of the table. I’ve been the one talking to agencies, holding a bag of money, trying to decide where to place my bet. It was nerve racking. Every agency promised me the...
The ROI of SEO: How to Calculate the Value of Organic Search Traffic
Imagine that you're thinking about hiring a marketing agency. Assuming that you don't have infinite money and you're actually looking to make a smart decision, you'll probably want to know a lot about what the agency will offer. In particular, you probably have two...
A Tactical Guide to Aligning Your Content Marketing Strategy With Your Real Business Goals
Too many people simply “do content marketing.” There’s no strategy behind it. It’s not tied into the business in any real sense. It's just an item on the to-do list that they keep doing each and every week, without ever getting much from it. And if that’s what you’re...
We Can’t All Be Storytellers
Many companies invest thousands of dollars in creating incredible content for their website, blog, or social media accounts. They labor over the words and images, adding in detail and testing headlines. But they never see results. It just keeps costing them money....
How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year)
A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story... My friends at College Raptor had just raised a Series A round for their incredible college matching technology. And the CEO asked me to...