Emily Bauer | Jun 3, 2021 | Articles, Content Marketing, Marketing
Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you’re cooking spaghetti, one way to tell if it’s done is–supposedly–to simply fling the noodles at the wall. If the pasta doesn’t stick,...
Daisy Quaker | Jan 30, 2021 | Content Marketing, Uncategorized
I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the wrecking ball that was 2020 far behind me. My constraints are that I have: A small budget. Maybe 1-2...
Tyler Hakes | Feb 6, 2018 | Content Marketing, SEO
Fair warning. This post is probably going to piss some people off. Here’s why: SEO can be complicated as hell. There are a billion on-page and off-page factors. The algorithm is constantly changing. And everyone is jockeying for a little leg-up over their...
Tyler Hakes | Nov 14, 2017 | Content Marketing, Marketing
“Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from...
Tyler Hakes | Aug 28, 2017 | Content Marketing, Guides, Marketing, SEO
Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. After all, all you have to do is write stuff and post it on your website–right? Of course, that’s an incredible simplification. Much, much more work and...
Tyler Hakes | Aug 4, 2017 | Content Marketing, Marketing
All great content marketing has one thing in common. It speaks to a specific audience. It addresses their needs. It solves their problems. In order to accomplish this, we need to first understand our prospective buyer and the dimensions that make them unique. We need...
