Tyler Hakes | Sep 18, 2026 | Uncategorized
Article Summary An SEO audit is a one-time diagnostic that produces a prioritized fix list; a monthly SEO retainer is ongoing execution against a defined scope. The audit-vs-retainer choice is really about answering one question:: Does the team have hours to execute a...
Tyler Hakes | Aug 12, 2026 | Uncategorized
Article Summary Firing an SEO agency without running a diagnostic first resets the clock with a new vendor running the same playbook. “The agency isn’t working” actually means either the agency, strategy, or expectation is broken and your first goal...
Tyler Hakes | Jul 29, 2026 | Uncategorized
Article Summary The three-way choice between an SEO agency, an in-house SEO, and an SEO consultant usually collapses to one operational question: Who on your team has the hours to execute the plan next week? Agencies buy scope-and-hours, consultants close the strategy...
Tyler Hakes | Jul 10, 2026 | Uncategorized
Article Summary Across seven Optimist engagements (HelloSign’s $230M acquisition, Stampli’s 5x monthly pipeline, Glide’s 14x weekly signups, and more) the same operating pattern shows up. Pipeline as the north star from day one, keyword universes...
Tyler Hakes | Jul 3, 2026 | Uncategorized
Article Summary The SEO monthly retainer model still works because compounding organic work needs recurring capacity. Retainers commonly include technical SEO, content production, on-page optimization, link building and off-site work, and reporting. But with 51% of...
Tyler Hakes | Jun 10, 2026 | Uncategorized
Article Summary A B2B SEO audit’s job is to diagnose why an organic program isn’t producing pipeline, not catalog crawl errors against a 2018 checklist. Seven dimensions a pipeline-grade audit measures: Pipeline-attribution health, SEO performance, AEO...
