Tyler Hakes | Jun 3, 2026 | Uncategorized
Article Summary Generative engine optimization (GEO) is the additive layer on top of SEO that gets a brand named, recommended, and cited in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews when buyers ask category questions. Most of GEO is good SEO, but...
Tyler Hakes | May 30, 2026 | Uncategorized
Article Summary AI assistants now drive buyer discovery a layer above the click, leaving Series A B2B SaaS marketing leaders with flat organic dashboards and rising pipeline they can’t explain. This is the Dark Search era and it requires new measurement...
Tyler Hakes | May 27, 2026 | Uncategorized
Article Summary A content marketing strategy in 2026 is the decision layer that commits to qualified pipeline, treats Google search and AI answer engines as a unified visibility surface, and designs every page to carry a complete problem-to-solution-to-product...
Tyler Hakes | May 22, 2026 | Uncategorized
Article Summary SEO for startups succeeds when it’s run as a sequenced strategy that maps the product to a focused set of topics. It fails when treated as a checklist of on-page, off-page, and technical tasks. The winning approach is a five-step sequence:...
Tyler Hakes | May 20, 2026 | Uncategorized
Article Summary An SEO funnel maps organic content to the three stages of the buyer’s journey, but most teams build it as a relay of stage-isolated pages. Buyers now self-steer and form shortlists inside AI answer engines, so every page has to run the full...
Tyler Hakes | May 19, 2026 | Uncategorized
Article Summary Conversion content is content built to produce qualified pipeline, not traffic. Whether a piece converts is mostly decided before it’s written, by the search intent its topic targets. In 2026 it also has to be visible across both Google and AI...
