Tyler Hakes | Apr 5, 2026 | Uncategorized
Article Summary AI search optimization is the practice of making a brand visible, accurately represented, and recommended across AI search platforms — ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude. Optimist’s Complete Organic Revenue Engine (CORE)...
Tyler Hakes | Apr 5, 2026 | Uncategorized
Article Summary Answer engine optimization (AEO) is the practice of optimizing content, brand signals, and technical infrastructure so AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews accurately cite and recommend a brand. AEO is not a...
Tyler Hakes | Mar 31, 2026 | Uncategorized
Article Summary The best AEO agencies in 2026 are Optimist, Discovered Labs, iPullRank, and First Page Sage, ranked by a practitioner based on published AEO case studies with revenue and pipeline metrics. There are a lot of “best AEO agency” lists out...
Curt Woodward | Sep 16, 2025 | Uncategorized
Content marketers don’t just perform under pressure. They come alive. They turn confusion into clarity, and transform chaos and doublespeak into brands and movements that fuel sustained growth. So when content professionals tell you they’re burned...
Tyler Hakes | Aug 1, 2022 | B2B, SaaS, Uncategorized
Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021. It was a frigid cold day in Des Moines on January 28, 2019. Like most January days, I was...
Bryan Curley | Jul 20, 2021 | Content Marketing, Uncategorized
Bryan shares his real-life experience in building a successful business and the content marketing KPIs that he uses to stay focused on the metrics that matter. Blanketed by darkness in the eerie solitude of a desolate Oakland Coliseum, Athletics General Manager Billy...
