Tyler Hakes | May 20, 2026 | Uncategorized
Article Summary An SEO funnel maps organic content to the three stages of the buyer’s journey, but most teams build it as a relay of stage-isolated pages. Buyers now self-steer and form shortlists inside AI answer engines, so every page has to run the full...
Tyler Hakes | May 19, 2026 | Uncategorized
Article Summary Conversion content is content built to produce qualified pipeline, not traffic. Whether a piece converts is mostly decided before it’s written, by the search intent its topic targets. In 2026 it also has to be visible across both Google and AI...
Tyler Hakes | May 7, 2026 | Uncategorized
Article Summary A SaaS growth strategy compounds acquisition, retention, and expansion into pipeline. With median private SaaS growth compressed to 25% and distribution the only durable moat, the 2026 playbook picks one or two motions to compound at the...
Tyler Hakes | Apr 24, 2026 | Uncategorized
Article Summary Content marketing for SEO and AEO works best as a single integrated strategy. A unified content approach serves both channels across eight implementation areas: entity consistency, narrative clarity, content coverage, cluster architecture, on-page...
Tyler Hakes | Apr 23, 2026 | Uncategorized
Article Summary SaaS SEO in 2026 means optimizing for two discovery channels at once: Google search and AI answer engines. 94% of B2B buying groups now use large language models during their purchase journey, and AI Overviews reduce organic click-through rates by 61%...
Tyler Hakes | Apr 21, 2026 | Uncategorized
Article Summary AEO and GEO are the same discipline with different names. SEO is the foundation both build on. The real comparison is AEO/GEO vs SEO, and the companies generating pipeline treat them as one integrated strategy, not competing line items. Three acronyms,...
