Articles on Marketing, SEO, & Culture

Knowledge and advice on all things related to content marketing, SEO, and company culture.

How We Helped HelloSign Scale Their Traffic 1,308%

It was a frigid cold day in Des Moines on January 28, 2019.  Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would...

The Only B2B Lead Gen Strategy that Matters for Technology Companies Right Now

There’s a paradox of opportunity happening right now for B2B technology companies. Many teams are being forced to cut back on marketing and lead generation efforts due to...

Tackling Mental Health For Distributed Teams

Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama,...

Introducing Top of the Funnel

For a long time, the Optimist team has been looking for ways to share knowledge and help connect those in our network and our expanded universe with opportunities for growth...

Case Studies

The Anatomy of a $1 Million B2B Case Study

The Anatomy of a $1 Million B2B Case Study

Case studies are a key component for helping most companies generate business. The truth is, though, that most case studies out there fail to deliver those leads. The reason for this? Many of them are just a short synopsis with a few screenshots, some data, and the...

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Let’s Talk About “Growth Hacking”

Let’s Talk About “Growth Hacking”

“Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from...

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Content Marketing Strategy

Content Marketing Strategy

Content marketing is tough. Often, companies think that it seems like the easiest strategy for growth. After all, all you have to do is write stuff and post it on your website--right? Of course, that’s an incredible simplification. Much, much more work and thought...

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All Articles

How We Helped HelloSign Scale Their Traffic 1,308%

How We Helped HelloSign Scale Their Traffic 1,308%

It was a frigid cold day in Des Moines on January 28, 2019.  Like most January days, I was just hoping to hold on a few more weeks until the early signs of Spring would start to thaw things out and give me that yearly boost of energy. But, it turned out that I...

read more
Tackling Mental Health For Distributed Teams

Tackling Mental Health For Distributed Teams

Even the greatest strengths, especially when they get over-used, eventually perform as weaknesses. One thing to love about remote work is the (relatively) no-drama, no-bullshit work environment. I rarely engage with my colleagues about religion, politics, family...

read more
Introducing Top of the Funnel

Introducing Top of the Funnel

For a long time, the Optimist team has been looking for ways to share knowledge and help connect those in our network and our expanded universe with opportunities for growth (and money). The idea is nearly as old as our agency itself. Like most teams, we've gotten...

read more